Marketing Manager

About Alpha Group

Alpha Group is a leading global consultancy to the financial services industry. Founded in 2003, Alpha has spent over 20 years bringing together specialists, sector-focused strategy, management consulting, and technology expertise to support the entire client transformation lifecycle. Having partnered with more than 1,200 clients worldwide across the asset and wealth management, alternatives, and insurance industries, Alpha is a trusted advisor for complex change programs.

We now have over 1,180 consultants working with clients across North America, the UK, Europe, the Middle East, and APAC. In 2024, in recognition of our successful track record and strong growth prospects, Alpha was acquired by Bridgepoint, one of the world's leading quoted private asset growth investors.

Our people are at the heart of everything we do. Many of our team have built long and fulfilling careers with us, often staying for over a decade. Alpha offers a genuinely rewarding place to work: a meritocratic environment where your career can flourish, and a welcoming culture where you can be yourself, connect with others, and thrive.

As we look to the future, we’re excited to be looking for new Alpha colleagues—individuals who are collaborative, innovative, and ambitious. We hope you will join us and help shape the next chapter of our growth journey.

Why join Alpha?

• Flexibility that supports real life – We trust our team to manage their time and energy in the way that works best for them. Our hybrid and flexible working model allows you to balance client delivery with personal commitments — without sacrificing career progression.
• Inclusive parental leave & family support – We offer generous parental leave for all parents alongside a truly supportive return-to-work culture. Many of our team members transition smoothly back through flexible scheduling, ramp-up periods, and ongoing mentorship.
• Established yet entrepreneurial – Alpha combines the stability of a global consultancy with the agility of a high-growth firm, giving you autonomy, visibility, and the ability to shape your career.
• Learning built in, not added on – You’ll receive tailored training, structured mentorship, and up to 5 paid training days each year, plus on-the-job experience that accelerates your growth.
• A diverse culture and leadership team – We’re proud to have diversity within our senior leadership here at Alpha across North America and globally. We invest in developing all leaders through coaching, internal communities, and opportunities to work closely with partners.
• A truly supportive environment – We’re a meritocratic culture where your impact matters more than face time. We care about results, high standards, and collaboration.

About the Role

Alpha FMC is in an exciting phase of rapid growth, with a 2024 acquisition by the Bridgepoint Group driving accelerated team growth, expansion of core propositions, and continued enhancement of subject matter expertise across the asset and wealth management industries.

Marketing will play a leading role in contributing to Alpha’s continued success in achieving its goals and ambitions; this function is a strategic focus for our firm. Alpha’s North American Asset & Wealth Management team is seeking a Marketing Manager to help drive measurable marketing strategies across the region and continue the growth and development of the function. The NA AWM Marketing Manager will collaboratively partner with Alpha’s North American leadership and delivery teams to promote capabilities and support go-to-market content and event management.

Primary Responsibilities

• Partner with AWM NA practice and segment leadership to define annual marketing and content strategies, translating priorities into executable plans with clear owners, outcomes, and cohesive GTM narratives.
• Support the creation and review of written and visual content (insight articles, LinkedIn copy, executive materials), driving operational rigor across initiatives including timelines, dependencies, and stakeholder coordination.
• Plan, manage, and execute content across Alpha's LinkedIn and website on behalf of the NA team, with ownership of analytics tracking and regular performance reporting.
• Serve as lead manager for all industry events — from external conference sponsorships to internally led client roundtables — overseeing logistics including registration, materials shipping, keynote coordination, and on-site management.
• Coordinate design, procurement, inventory, and shipping logistics for all NA AWM marketing materials and merchandise (e.g., conference booths, giveaways, roundtable gifts).
• Drive structure and follow-through across a fast-paced team by preparing leadership materials, managing third-party vendor contracts, and collaborating cross-functionally with global marketing teams to align messaging and coordinate campaigns.
• Socialize and distribute published content to generate business leads, support vendor onboarding and renewals, and assist with forecasting and scenario analysis for the NA AWM marketing budget.

Experience & Skills

At Alpha FMC, we welcome candidates from all backgrounds and career journeys. We value diverse perspectives, transferable skills, and non-linear paths, and we recognize that great talent comes in many forms. Even if your experience doesn’t align with every qualification in the job description, we encourage you to apply. The ideal candidate will bring a combination of the following:

• 5+ years of experience in managing marketing efforts across large teams
• Experience managing marketing teams and collaborating with business stakeholders
• Strong business management, operations, or chief-of-staff–style experience driving measurable outcomes
• Relevant background supporting either the consulting or financial services industries
• Advanced PowerPoint skills, with a proven ability to create and refine executive-level presentations and reporting packs
• Strong analytical skills and comfort working with financial, operational, and pipeline data
• Excellent written and verbal communication skills, with the ability to synthesize complex information clearly and concisely
• Proven ability to influence senior stakeholders and drive outcomes in a highly matrixed, fast-paced professional services environment
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
• Strong stakeholder management skills, with confidence working across senior leadership and diverse teams
• A proactive, self-starter mindset with the ability to anticipate needs and drive work forward independently
• Comfortable operating in ambiguity and a fast-changing environment
• Collaborative and team-oriented, with a positive, solutions-focused approach

Bonus attributes that would further strengthen your application:

• Knowledge of asset management, wealth management, or broader financial services is a strong plus, with an understanding of industry trends, client buying journeys, and professional services go-to-market models
• Experience supporting professional services or B2B consulting firms
• Familiarity with CRM or marketing automation tools
• Exposure to event sponsorships and executive-level client programs

We are committed to creating an environment where careers and families can thrive together. Our family-friendly benefits are designed to support employees through every stage of caregiving:

• Comprehensive parental leave for all parents, including 8 weeks of birthing leave and 8 weeks of bonding leave.
• Return with Care Program to support a smooth transition back to work after leave.
• Child Sickness Leave, providing up to 5 days of protected time for returning parents.
• Menstrual care support, offering employees time off as needed to manage menstrual-related illness.
• Pregnancy loss support, offering paid time off and resources to support employees through loss.
• Menopause support, ensuring employees have access to resources and flexibility during this stage of life.
• Flo subscription coverage for up to two memberships per year to support reproductive and hormonal health.
• Flexible hybrid schedules help balance work and family commitments.
• A supportive community of working parents that shares resources and fosters connection.
• Leadership that models healthy work–life integration, reflecting our belief that family and professional success go hand in hand.

Our Commitment to Inclusion

At Alpha, diversity, equity, and inclusion are essential to our success. We are committed to fostering an inclusive and equitable workplace where every individual is treated fairly, regardless of gender, background, or identity. We welcome applications from disabled candidates and are dedicated to ensuring our recruitment process and workplace remain accessible and inclusive for all.