Email Designer

Who Are We:

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.
With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits.
Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.
Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

The Opportunity:

The Email Designer is responsible for crafting visually compelling, high-converting email experiences that captivate, engage, and drive customer action. This role blends design expertise with a strategic intent to enhance the effectiveness of Alpha Lion’s email marketing campaigns—ensuring they not only look great but also perform exceptionally in engagement, conversion, and retention.

Responsibilities:

Design Engaging, High-Converting Emails

• Develop visually compelling email designs that align with Alpha Lion’s branding, ensuring consistency across all touchpoints.
• Create engaging graphics, layouts, and animations that drive action and conversion.

Implement Email Designs in Klaviyo

• Upload, configure, and test designed emails within Klaviyo, ensuring proper automation, segmentation, and personalization.
• Ensure email templates are properly coded (HTML/CSS when needed) for flawless rendering across all devices and inboxes.
• Collaborate with the retention and marketing teams to set up flows and campaigns directly in Klaviyo, optimizing for deliverability and performance.

Collaborate on Lifecycle and Marketing Calendar Campaigns

• Work closely with the retention and marketing teams to design email flows, including welcome flows, cart abandonment, reactivation, and post-purchase.
• Support major promotions (seasonal campaigns, product launches) with visually compelling emails that drive urgency and conversions.

A/B Testing and Data-Driven Design Improvements

• Continuously test different creative elements (CTA buttons, colors, imagery, layout structures) to improve performance.
• Analyze engagement data and refine designs based on key insights.

Manage Email Asset Library & Efficiency

• Organize and maintain an easily accessible library of email design assets for efficiency and consistency.
• Streamline design processes to ensure timely execution of email campaigns.
• Stay updated on industry trends, email design innovations, and best practices to keep 

 

Requirements:

• 2+ years of direct brand experience in email marketing, preferably within eCommerce or DTC brands.
• Experience working in cross-functional, high-paced teams, collaborating with designers, marketers, and retention teams.
• Email Marketing Expertise – Strong understanding of customer journey mapping, campaign strategy, and conversion-focused email design.
• Segmentation & Personalization – Proven ability to implement audience segmentation and dynamic content personalization to enhance engagement.
• Automation & Lifecycle Flows – Hands-on experience setting up and optimizing automated email flows (welcome series, abandoned cart, re-engagement, post-purchase).
• A/B Testing & Performance Optimization – Ability to test, analyze, and refine email elements (subject lines, CTAs, layouts, send times) to drive conversions.
• Deliverability & Best Practices – Strong understanding of inbox placement, email compliance (CAN-SPAM, GDPR), and strategies to maintain sender reputation.

Additional Information:

$120/month Employee Stipend 

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.