Sr. SaaS Marketing Manager

⚡️ Why Altium?

Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.

• Constant innovation has created a transformative technology, unique in its space
• More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
• We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry

​​About the Role​​

As a ​​SaaS Marketing Manager​​ at Altium, you will lead ​​end-to-end marketing strategies​​ for our ​​SaaS-integrated EDA solutions​​, with a primary focus on ​​lead generation, customer acquisition, and pipeline growth​​. You will drive ​​data-driven GTM campaigns​​ to penetrate the electronic design automation (EDA) market, ensuring seamless alignment between SaaS product development and market demand.

​​Key Responsibilities​​

1. ​​SaaS-Focused Lead Generation & Demand Capture​​
• Develop and execute ​​multi-channel lead-gen campaigns​​ (SEO/SEM, LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers, leveraging tools like ​​Marketo and HubSpot​​ for automation.
• Optimize ​​landing pages and lead-nurturing workflows​​ to convert MQLs to SQLs, with A/B testing on messaging and pricing models.
2. ​​GTM Strategy & Product Launches​​
• Lead ​​0-to-1 SaaS product launches​​ in China, including positioning, pricing, and localized content (whitepapers, webinars) to address EDA workflow pain points.
3. ​​Data-Driven Optimization​​
• Track ​​CAC, LTV, and churn rates​​, using Salesforce and analytics tools to refine targeting and campaign ROI.
4. ​​Sales Enablement​​
• Provide sales teams with ​​battle cards, competitive intelligence, and lead-qualification frameworks​​ to accelerate SaaS adoption.

​​Qualifications​​

• ​​Experience:​​ 5+ years in ​​B2B SaaS marketing​​, preferably in EDA/industrial software. Proven track record in ​​scaling leads and reducing CAC​​.
• ​​Skills:​​ Expertise in ​​SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce​​. Fluency in English and Mandarin.
• ​​Traits:​​ Entrepreneurial, data-obsessed, and adept at cross-functional collaboration in fast-paced environments.

🎯 What Matters to Us

• Big-thinking in pursuit of purpose
• Diversity of thought
• Courage of conviction
• Transparency of intent
• Ingenuity of AND
• Agility in action
• Adaptability of approach
• Grit in pursuit of mission

🌍 Also, we would like you to know

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

💡 Learn more about why a career at Altium is an opportunity like no other: https://www.youtube.com/watch?v=cAYCOLpPLPE 

✈️ Altium Benefits: https://careers.altium.com/#s-benefits 

👏 Are you already an Altium employee? Please apply directly through our internal Greenhouse job board. If you have questions, please contact HR.