Field Sales & Activation Specialist: Lagos

Do you know how to walk into a room full of strangers and leave with ten warm relationships and a partnership conversation already booked for next week? Do you have the kind of presence that makes people trust you quickly, not because you oversold them, but because you listened carefully and gave them something genuinely useful before you asked for anything? Can you read a partnership pipeline and tell immediately which relationships are worth investing in, which need to be restructured, and which are costing more than they will ever return? Do you understand the Nigerian institutional landscape well enough to know how decisions actually get made, who the real decision makers are, what motivates them, and how long it realistically takes to move from a warm introduction to a signed agreement? Are you comfortable being the only person on the ground in a city you have never activated before, figuring it out as you go, and coming back with leads, relationships, and intelligence that no one else could have gathered from behind a desk? If so, this might just be the role for you.  

About ALX Africa 

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. 

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity. 

We achieve this by: 

• Providing young professionals with access to the most in-demand tech skills that will power the future. 
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey.

  Our impact thus far: 

  • 347k+ graduates since 2020 
  • 257k youth in work 
  • 31k youth starting own ventures 
  • 60k youth in jobs created by entrepreneurs 
  Visit our website www.alxafrica.com to learn more about our digital revolution

Role Summary 

The Field Sales & Activation Specialist is responsible for driving grassroots learner acquisition and partnerships across Nigeria through field outreach, institutional engagement, and community activation. This role operates and expands ALX Nigeria’s national field acquisition channel, ensuring the organisation reaches prospective learners far beyond digital marketing channels. Through direct engagement with universities, youth communities, government institutions, and strategic partners, the Field Sales & Activation Specialist generates high-intent learner demand and supports programme enrolment at scale. 

Working closely with the Growth Specialist, Performance Marketing Specialist, and Content & Social Media Specialist, this role leads campus activations, develops institutional and community partnerships, manages ambassador networks, and executes outreach initiatives that feed the learner acquisition funnel. This is a highly dynamic, field-driven role. The ideal candidate is constantly engaging institutions, communities, and prospective learners across the country, building relationships and identifying opportunities to expand ALX’s reach. 

Success in this role requires someone who is relationship-driven, entrepreneurial, and comfortable operating on the move, representing ALX across universities, government institutions, and youth ecosystems nationwide.

Specific Responsibilities 

National Field Acquisition Channel 

• Operate and expand ALX Nigeria’s national field acquisition channel across universities, youth communities, professional networks, and public sector institutions. 
• Identify high-potential campuses, cities, and youth ecosystems where ALX programmes can gain strong visibility and adoption. 
• Develop sustainable recruitment pipelines that consistently generate high-quality leads for ALX programmes. 
• Ensure field activities contribute meaningfully to learner awareness, applications, and programme payments. 

University and Institutional Partnerships 

• Develop strategic partnerships with universities, polytechnics, and training institutions across Nigeria. 
• Identify opportunities to position ALX programmes within institutional ecosystems through initiatives such as: Curriculum-embedded learning programmes, Career acceleration partnerships, Co-branded digital skills initiatives, Institutional sponsorship of learners 
• Work with university leadership to secure bulk enrolment partnerships, where institutions sponsor cohorts of students to participate in ALX programmes. 
• Expand ALX’s presence across campuses nationwide through sustained institutional relationships. 

Community and Government Partnerships 

• Develop partnerships with community organisations, public sector institutions, and youth development initiatives that expand access to ALX programmes. Potential partners include: Local governments, State governments, Federal government agencies, Senators and Members of the House of Representatives, State Houses of Assembly, Youth development organisations and NGOs, 
• Identify opportunities where government institutions or community partners sponsor cohorts of learners. 
• Position ALX programmes as scalable workforce development opportunities within national youth development initiatives. 

NYSC and Youth Programme Engagement 

• Build partnerships with NYSC (National Youth Service Corps) networks and youth-focused programmes across Nigeria. 
• Engage NYSC coordinators, corps members, and programme leaders to introduce ALX programmes to graduates nationwide. 
• Develop engagement strategies that encourage corps members to explore ALX programmes during and after service. 
• Leverage NYSC as a national distribution channel for learner discovery and engagement. 

Partnerships to Overcome Enrolment Barriers 

• Develop partnerships that remove barriers preventing prospective learners from enrolling in ALX programmes. This includes partnerships that provide access to: 
• Devices and Laptops: Partnerships with device manufacturers or distributors to enable discounted or financed laptops for learners. 
• Internet Connectivity: Collaborations with telecommunications companies to provide subsidised or sponsored internet access. 
• Learning Spaces: Partnerships with coworking spaces, innovation hubs, libraries, and community centres that can serve as local learning hubs for ALX learners. 
• Programme Sponsorship: Corporate, nonprofit, or government partnerships that sponsor access to ALX programmes for young people. 
• Flexible Payment Solutions: Partnerships with financial institutions or fintech platforms that enable instalment payment plans for learners.
• These partnerships should increase programme accessibility and reduce barriers to learner participation

Campus Activation and Events 

• Plan and execute activation initiatives that introduce ALX programmes to prospective learners. Organise activities such as: Campus information sessions, Career workshops, Student engagement events, Youth career forums, Community activations 
• Coordinate activation initiatives with the marketing team to ensure alignment with broader campaigns and programme launches. Capture and track all leads generated through activations and outreach activities. 

Ambassador Programme Management 

• Develop and manage a network of student ambassadors and community advocates who promote ALX programmes within their institutions and communities. 
• Provide ambassadors with training, resources, and messaging to represent ALX effectively. 
• Track ambassador activity and ensure the programme contributes meaningfully to learner acquisition. 
• Develop referral and peer-to-peer recruitment initiatives that expand grassroots reach. 

Lead Generation and Conversion Support 

• Generate qualified leads through field outreach, partnerships, and activation events. 
• Ensure all leads are captured and tracked within the organisation’s lead management systems. 
• Work closely with the Marketing Operations Analyst and call centre teams to ensure field-generated leads move efficiently through the learner acquisition funnel. 
• Support prospective learners by answering questions about programmes and guiding them through the early stages of the application journey.

Campus Activation and Events 

• Plan and execute activation initiatives that introduce ALX programmes to prospective learners. Organise activities such as: Campus information sessions, Career workshops, Student engagement events, Youth career forums, Community activations 
• Coordinate activation initiatives with the marketing team to ensure alignment with broader campaigns and programme launches. Capture and track all leads generated through activations and outreach activities. 

Ambassador Programme Management 

• Develop and manage a network of student ambassadors and community advocates who promote ALX programmes within their institutions and communities. 
• Provide ambassadors with training, resources, and messaging to represent ALX effectively. 
• Track ambassador activity and ensure the programme contributes meaningfully to learner acquisition. 
• Develop referral and peer-to-peer recruitment initiatives that expand grassroots reach. 

Lead Generation and Conversion Support 

• Generate qualified leads through field outreach, partnerships, and activation events. 
• Ensure all leads are captured and tracked within the organisation’s lead management systems. 
• Work closely with the Marketing Operations Analyst and call centre teams to ensure field-generated leads move efficiently through the learner acquisition funnel. 
• Support prospective learners by answering questions about programmes and guiding them through the early stages of the application journey.

Skill Requirements - Preferable 

• Experience in EdTech, youth development, workforce development, or any organisation whose growth depended on institutional relationships.
• Familiarity with the Nigerian university ecosystem, how campuses operate, who the key decision makers are, and how to navigate student unions and faculty gatekeepers.
• Experience working with NYSC, government youth programmes, or public sector partnerships. 
• Experience designing or managing ambassador or referral programmes at the community level. 
• Experience working across multiple Nigerian states and understanding regional differences in audience behaviour and institutional culture. 

Person Specification/Attributes 

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges. 
• Humility: Openness to learning, seeking help when needed, and a focus on serving others. 
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey. 
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond. 
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger. 
• Clarity of Thought: Ability to simplify complexity and communicate ideas in a structured and understandable way. 
• Commercial Curiosity: A genuine interest in understanding how growth decisions connect to revenue outcomes. Not just executing tasks but wanting to know whether they worked, why they worked, and what to do differently next time. 
• Adaptability: Comfort operating in an environment where priorities shift, products evolve, and the playbook is still being written. Someone who finds ambiguity energising rather than paralysing.
• Collaborative Instinct: A natural inclination to share context, loop in the right people, and build on others' work rather than operating in isolation. Especially important in a small team where information hoarding slows everything down.

Employment Type 

This role is a full-time position

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