Digital Growth Specialist: Accra

The ALX Ghana team is a high performing, excellence driven group that thrives on collaboration and scale. We embrace experimentation, take initiative, and go the extra mile to achieve results. Data driven and solution oriented, we hold ourselves and each other accountable to exceptionally high standards, fueling our consistent year on year growth.

Do you thrive in fast paced environments where experimentation, optimization, and measurable results are the norm? Are you a creative problem solver who enjoys building and scaling digital systems that drive real growth? Do you have a sharp analytical mindset that helps you uncover insights from data, optimize campaigns, and improve conversion across the digital funnel? Are you someone who enjoys combining creativity with technology to design innovative marketing strategies powered by AI and modern digital tools? Are you comfortable rolling up your sleeves, testing ideas quickly, and iterating until you find what works?

If so, then this might just be the role for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

We are seeking a highly driven Digital Growth Specialist to lead and execute our digital growth strategy across multiple platforms. This role is responsible for designing, implementing, and optimizing data driven digital marketing initiatives that accelerate growth, increase engagement, and improve conversion across our digital channels.

The ideal candidate is both analytical and creative, with proven experience in performance marketing tools, SEO, paid advertising, and website optimization. They should demonstrate a clear creative instinct for campaigns, messaging, and content, and be well-versed in using AI and legacy technology for growth marketing.

This is a hands-on execution role for someone who enjoys building, testing, and scaling digital systems that drive measurable results.

Specific Responsibilities

• Digital Growth Strategy and Execution: Develop and execute data driven strategies to increase traffic, engagement, and conversions across digital channels, while continuously testing and optimizing campaigns to improve performance and return on investment.
• Performance Marketing: Launch, and manage performance marketing campaigns across platforms such as Google Ads, LinkedIn, TikTok, Meta, WhatsApp, and SMS, optimizing targeting, messaging, and budgets while running A/B tests to improve acquisition and conversion.
• AI Driven Marketing: Identify and implement AI tools that improve marketing efficiency, personalization, and campaign performance, using AI for audience insights, automation, content generation, and campaign optimization.
• SEO and Organic Growth: Develop and execute SEO strategies to improve search visibility and organic traffic through keyword research, content optimization, and ongoing performance monitoring.
• Website and Digital Experience Management: Manage and optimize the website to ensure a seamless user experience, keeping content current while improving usability, user journeys, and conversion pathways.
• Creative Campaign Development: Develop creative ideas for digital campaigns and growth experiments, developing compelling messaging and collaborating with internal teams to deliver engaging marketing initiatives.
• Analytics and Reporting: Track and analyze key digital performance metrics, building dashboards and reports that provide insights into campaign performance and inform data driven optimization

Skill Requirements-Must Have

• 5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field
• Hands-on experience managing paid campaigns across platforms such as Google Meta, TikTok Ads, etc
• Familiarity with AI tools and their application in marketing, automation, and campaign optimization
• Solid understanding of SEO principles and organic growth strategies
•  Experience using marketing analytics and reporting tools
• Experience managing or optimizing websites and digital user journeys
• Experience with marketing dashboards and data visualization tools
• Strong analytical skills with the ability to interpret data and optimize campaigns
• Excellent problem-solving skills and a strong test and learn mindset
• Ability to work independently and execute initiatives from concept to completion
• A creative mindset with the ability to generate innovative marketing ideas and campaigns

Skill Requirements - Nice To Have

• Background in content marketing or digital storytelling
• Basic graphic design skills and familiarity with design tools such as Canva
• Experience working with marketing automation tools

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Employment Type

This is a full-time role.