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Sales Territory Optimization Analyst

South Carolina, Columbia

Company Information

Recognized as one of the Best Places to Work in South Carolina, AMAROK (formerly known as Electric Guard Dog) is the Ultimate Perimeter Security solution. Our unique and technically advanced electric fence reliably stops theft and other criminal activity by guarding our customers’ property and assets 24/7. We are active in 48 states and Canada with more than 4,000 commercial and industrial locations.

Job Summary 

AMAROK’s Sales Operations and Enablement team is dedicated to ensuring the efficiency and effectiveness of the sales organization. The Sales Territory Optimization Analyst owns the integrity, accuracy, and usability of Total Addressable Market (TAM) data. This role supports the sales team by maintaining a centralized, trustworthy TAM database, providing strategic insights on geographical territories, and delivering analysis that helps drive sales productivity, optimize coverage, and accelerate revenue growth.

The goals of the Sales Territory Optimization Analyst are to drive sales efficiency through data-backed territory design, maintain a reliable and scalable TAM database to support sales execution, deliver visual insights that guide market and territory planning, and serve as the go-to expert on geographic and account segmentation strategies.

Regular attendance at our Columbia, SC corporate office is required for this role.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Own and manage the Total Addressable Market (TAM) database, ensuring it is accurate, current, and accessible for use by the sales team.
  • Leverage data visualization to tell compelling stories that highlight market opportunities, territory gaps, and performance trends, enabling faster, more confident data driven decision-making by sales leadership to lead to optimal sales performance
  • Act as the Subject Matter Expert on territory structure, enterprise market segmentation, and geographic sales coverage, serving as the go-to resource for questions related to market potential and alignment strategy.
  • Identify and support the creation of new sales portfolios or markets through analysis, with a focus on enabling long-term, profitable growth.
  • Support the annual strategic planning process, including quota setting, sales assignment modeling, and territory design recommendations.
  • Develop clear, visual territory and market insights through mapping, dashboards, and presentations to assist sales leadership in decision-making.
  • Respond to ad hoc data requests and develop timely, accurate reports and insights for Sales Operations and Sales Leadership.
  • Monitor rep usage and effectiveness of TAM and territory data tools; make recommendations to improve usability and adoption.
  • Conduct research using external datasets (e.g., census, industry, or economic data) to enrich TAM understanding and expand market visibility.

Requirements and Qualifications

  • Bachelor’s degree in Business, Economics, Data Science, Geography, or a related field.
  • Two to four years of experience in a business analyst, sales operations analyst, or business intelligence role, preferably within a sales-driven organization.
  • Demonstrated experience in territory planning, sales coverage modeling, market segmentation, or working with Total Addressable Market (TAM) data.
  • High proficiency in Microsoft Excel (pivot tables, formulas, data modeling), with working knowledge of data visualization tools such as Power BI or Tableau.
  • Familiarity with territory management tools such as AlignMix required; experience with or exposure to Salesforce Enterprise Territory Management (ETM) is a strong plus.
  • Hands-on experience working with Customer Relationship Management (CRM) systems, preferably Salesforce, including data extraction and reporting.
  • Strong analytical mindset with the ability to translate complex data into clear insights, visuals, and present findings to both technical and non-technical stakeholders.
  • Salesforce Admin Certification preferred

Why AMAROK? AMAROK is driven by our companies’ core values. We strive to facilitate a greater sense of purpose in all our career opportunities. Well known for our superior company culture and leadership, our employees also enjoy the following benefits:

  • Health Benefits (Medical, Dental & Vision)
  • Tuition Reimbursement Program
  • Short & Long-term disability
  • Life Insurance
  • Flexible Spending Account (Section 125)
  • Matching 401K retirement plan
  • Career advancement
  • Bonus opportunities
  • Generous PTO

Annual Compensation Range: $70,000 – $85,000. Compensation is determined based on competitive market data, experience, skillset and geographical location.

See what our employees have to say about working for AMAROK! https://www.glassdoor.com/Reviews/AMAROK-Reviews-E603124.htm

Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make all employment related decisions without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Once you submit your application, AMAROK will process the provided personal data to evaluate your candidacy for employment. For details regarding how your personal data will be used during an interview process, and to understand our commitment to keeping your personal data safe, please review our Data Privacy Policy here – https://amarok.com/privacy-policy/

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