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LAN/HAN Copywriter

New York, NY

 

Job Summary

We are seeking a mid- level Copywriter to craft compelling brand narratives across digital, print, and social platforms for LANEIGE and HANYUL—two skincare brands rooted in Korean beauty innovation. This role calls for a strong understanding of skincare and ingredient storytelling paired with the ability to deliver brand-defining copy that feels refined, intentional, and emotionally engaging. The ideal candidate will translate product innovation, ingredient narratives, and skincare benefits into compelling, brand-aligned messaging, while ensuring consistency, clarity, and impact across all touchpoints.

 

Principal Accountabilities

  • Develop and execute brand copy for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns, ensuring brand voice consistency across all touchpoints
  • Contribute to copy guidelines and best practices, staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused
  • Translate skincare and color-focused messaging, scientific concepts, ingredient stories, and clinical claims into consumer-friendly language that is clear, credible, and emotionally engaging
  • Collaborate with marketing, design, and product development teams to ensure messaging is on-brand and aligns with brand strategy and regulatory standards.
  • Optimize copy for SEO and GEO to drive organic traffic and improve search rankings for key dermatology and beauty-related terms.
  • Adapt tone and messaging for regional markets in North America, ensuring cultural relevance and compliance.

 

Key Experience and Skills

  • Bachelor’s degree in Communications, Journalism, or English preferred
  • 3+ years of experience in copywriting, preferably in beauty or skincare
  • Strong understanding of scientific communication and ability to simplify complex concepts for diverse audiences.
  • Proven experience creating SEO-optimized content and familiarity with keyword research tools
  • Excellent writing, editing, and proofreading skills with a keen eye for detail and brand tone
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Korean fluency is a plus.
  • Salary Range: 85k-90k

 

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

 

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