Senior Brand/Trade Marketing Manager - Hanyul

About the Role 

Amorepacific US is seeking a strategic Senior Manager Trade Marketing to lead the Sephora and Amazon strategy in partnership with Sales and Channel teams for two emerging Korean skincare brands: 

• HANYUL – launched in May 2025 

• [Confidential Brand] – launching in H1 2026 

This role will oversee the development and execution of marketing strategies across channels for product launches, core star product re-support, brand campaigns, and seasonal / commercial planning. This person will also serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and sales.  

 

The ideal candidate is results-driven, detail-oriented, and passionate about skincare and creating compelling experiences at consumer touchpoints. 

 

About HANYUL 

HANYUL means “The Korean Principle of Balance.” Rooted in centuries-old Korean beauty remedies and powered by advanced skincare science, HANYUL sources local, good-for-skin ingredients like Yuja, Artemisia, and Rice ensuring each product harnesses the potent benefits of Korea's four-season climate. With a focus on fresh and fermented ingredients, HANYUL delivers simple skincare solutions designed to address the unique needs of various skin types. Through its commitment to authenticity, efficacy, and holistic beauty, HANYUL is proud to introduce the essence of Korean beauty to the world.  

 

Principal Accountabilities 

Strategic Planning & Brand Development 

• Develop annual and seasonal brand strategies aligned with global direction and local market objectives. 

• Lead strategic channel marketing plans across Sephora and Amazon, from concept to execution. 

• Drive go-to-market strategies for new launches and core franchise growth. 

• Co-lead 360° campaign planning including timelines, messaging, creative briefs, and cross-functional alignment. 

• Partner with Global Marketing to localize assets and develop U.S.-specific content. 

• Manage product lifecycle including portfolio planning, new product coordination, and pricing strategy alignment. 

 

Retail & Channel Marketing Execution 

• Execute strategic channel campaign programming from inception through execution. 

• Develop and execute retail marketing strategies for both online and in-store channels, including promotions, sampling, and merchandising. 

• Build scalable retail marketing efforts to increase brand awareness, drive traffic, and increase sales. 

• Build and maintain strong relationships with retail marketing and merchant partners; lead monthly market meetings and seasonal planning. 

• Lead weekly marketing support planning sessions with Amazon sales channel teams. 

• Advocate for brand/product support and exposure with Sephora merchant teams  

• Collaborate with eTailer teams to identify and activate brand growth opportunities. 

 

Cross-Functional Collaboration 

• Partner with Education, Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand messaging and execution. 

• Work hand-in-hand with the Education and Field teams to develop trainings and in-store events. 

• Partner with Sales Strategy to analyze door performance and develop productivity improvement plans. 

• Ensure seamless communication with departments involved in Sephora operations: social, influencer marketing, education, paid media, planning/inventory. 

 

Visual Merchandising & Content Development 

• Own and execute brand visual merchandising across all distribution channels, ensuring best-in-class execution online and in-store. 

• Ensure omnichannel consistency and optimization of retailer assets. 

• Prepare and brief creative for channel-supporting assets, including video content. 

• Build product page copy and assets for digital channels. 

 

Performance Analysis & Optimization 

• Track and analyze KPIs across campaigns, launches, and initiatives to assess effectiveness. 

• Deliver actionable insights and recommendations to optimize future marketing efforts. 

• Develop post-mortem reports to capture learnings and inform future strategies. 

• Evaluate effectiveness of brand programming and optimize in real time. 

• Monitor industry benchmarks, market trends, competitive activity, and consumer behavior to identify growth opportunities. 

 

Budget Management 

• Support Director in managing A&P budget reconciliation and processing program invoices. 

• Lead monthly A&P budget reconciliation and program invoices related to channel investments. 

• Manage A&P budget planning and actual reconciliation. 

• Partner with paid media team to execute co-op paid media efforts for Sephora and Amazon. 

 

Key Experience and Skills 

• Bachelor’s degree in Marketing, Business, or a related field 

• 4–7+ years of brand marketing experience, ideally in the beauty, skincare industry 

• Proven experience leading campaigns from strategy through execution 

• Strong analytical and project management skills with attention to detail 

• Clear communicator and natural collaborator across departments and external partners 

• Ability to manage multiple priorities in a fast-paced environment 

• Familiarity with U.S. beauty retail landscape (Sephora, Ulta, Amazon, etc.) 
• Salary Range: 120k-130k