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Laneige, PR & Experiential Marketing

New York, NY

Job Summary 

LANEIGE US is seeking a strategic, highly collaborative PR Manager to lead the development and execution of integrated communications initiatives that elevate brand awareness, strengthen cultural relevance, and drive earned media value and influence. This role will oversee high-profile projects across media, influencer marketing, events, and brand partnerships ensuring seamless best-in-class execution from concept through completion.

The ideal candidate has 4-5+ years of PR/Influencer Marketing experience within the beauty industry, preferably in-house, with a strong understanding of the evolving beauty and creator landscape. This individual is an exceptional project manager and strategic thinker with a proven ability to manage multiple priorities and execute campaigns that drive measurable business results. Must thrive in a fast-paced environment, demonstrate cross-functional collaboration, and possess excellent written and verbal communication.

Principal Accountabilities

  • Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.
  • Own end-to-end management of influencer campaigns, including creator identification and selection, briefing, timeline development, agency and talent communication, contract coordination, content review, approvals, posting oversight, and campaign recaps.
  • Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.
  • Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, Retail
  • Marketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.
  • Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.
  • Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project execution
  • Develop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.
  • Analyze and report on campaign performance across PR, influencer, partnership, and experiential initiatives, leveraging insights and learnings to optimize future strategies and demonstrate business impact.
  • Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.
  • Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.
  • Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.
  • Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem-solving, communicating updates, and driving cross-functional alignment to ensure successful execution.

Key Experience and Skills

Qualification and Experience

  • Bachelor’s Degree in Marketing, Communications, or related field
  • 4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events
  • Beauty experience highly preferred
  • Excellent communication skills and attention to detail.
  • Pre-existing relationships with talent agents, creators, vendors and agencies
  • Experience building creator briefs, managing timelines, and tracking budget
  • Ability to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment.
  • Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needs
  • Deep understanding of Gen Z and millennial consumer behavior
  • Support events IRL in NYC with occasional travel domestic / international
  • Ability to work occasional nights and weekends as needed

Skill Sets

  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
  • Experience with TikTok Shop and Affiliate Marketing
  • Experience in contract drafting for vendors and influencers
  • Traackr and Meltwater experience is a plus

Personal Attributes

  • Highly organized, resourceful, and collaborative
  • Positive and enthusiastic approach to projects
  • Ability to work efficiently in a small, high-visibility team but also thrives working independently.

 

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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