Back to jobs
New

Assistant Manager, Social Media Community Growth - Laneige

new york ny

Laneige is seeking a Social Media Community & Content Assistant Manager to join the Social Media Marketing Team in New York. This role combines strategic thinking, creativity, and community leadership, with a focus on growing our loyal brand community, driving advocacy, and leveraging social listening insights to inform content and engagement strategies. We're looking for a positive, ambitious self-starter who thrives in a fast-paced environment and is excited to help build meaningful consumer connections. 

 As the heartbeat of our online and offline communities, you'll turn engagement into loyalty and advocacy through authentic interactions and relationship-building. You'll partner closely with Social, PR, Influencer, Consumer Experience, and Brand teams to strengthen brand affinity and create seamless community experiences. 

By staying closely connected to consumer sentiment, beauty culture, emerging trends, and social conversations, you'll leverage data-driven insights to inform strategy, amplify community voices, and identify opportunities in real time. This role will be responsible for growing Laneige's priority social platforms (Instagram, TikTok, YouTube, and emerging channels), cultivating brand advocates, managing community engagement, supporting TYB activation, and developing a distinctive brand voice through daily consumer interactions, UGC and influencer engagement, and cross-functional collaboration. 

 We're looking for someone who blends creativity with strategy, is quick with a reply, clever with a caption, and always knows what's trending. You love beauty, live on social, and understand how to translate consumer insights into meaningful engagement and business impact. Above all, you know how to make a brand feel like a bestie while building authentic community and driving measurable growth. Weekend and holiday community management support will be required as part of the role. 

PRIMARY OBJECTIVES 

 

  • Build and scale a community-led growth strategy that transforms consumers, creators, and loyal customers into active brand advocates. 

 

  • Drive brand love, loyalty, and earned conversation through authentic engagement, creator relationships, and community activation. 

 

  • Serve as the voice of the consumer by translating community sentiment, social listening, and cultural trends into actionable business insights + content ideas. 

 

  • Partner cross-functionally with PR, Influencer, Social, CRM, and Consumer Experience teams to create connected consumer experiences across all touchpoints. 

 

  • Cultivate a highly engaged, inclusive, and culturally relevant community that strengthens Laneige's position within the beauty conversation. 

 

  • Lead TYB and community engagement initiatives that deepen loyalty, increase participation, and foster meaningful consumer connections. 

KEY RESPONSIBILITIES 

 

  • Community Growth & Brand Advocacy 
  • Develop and execute community growth and advocacy strategies that increase engagement, loyalty, retention, and organic word-of-mouth. 
  • Identify, nurture, and activate high-value community members, creators, and superfans into long-term brand advocates. 
  • Create scalable community programs that reward engagement and strengthen emotional connection to the brand. 
  • Champion a community-first mindset across marketing initiatives, ensuring consumers feel seen, heard, and valued. 

 

  • Community Engagement & Brand Voice 
  • Oversee daily engagement across social platforms and TYB, ensuring all responses align with Laneige's tone of voice and customer experience standards. 
  • Drive proactive outbound engagement by actively participating in relevant beauty, skincare, and cultural conversations. 
  • Establish best-in-class engagement practices that create authentic, brand-building interactions at scale. 
  • Lead real-time community engagement during launches, campaigns, events, and reactive cultural moments 
  • Influencer, PR & Community Integration 
  • Partner closely with PR and Influencer teams to maximize community impact around product launches, events, creator partnerships, and cultural moments. 
  • Identify emerging creators, beauty voices, and community leaders for advocacy, gifting, and partnership opportunities. 
  • Ensure influencer and PR activations generate sustained community engagement beyond campaign moments. 
  • Surface influencer and community insights that inform future partnerships and brand storytelling. 
  • Social Listening & Consumer Intelligence 
  • Lead social listening efforts to identify emerging trends, consumer needs, sentiment shifts, product feedback, and competitive opportunities. 
  • Translate community insights into actionable recommendations for Social, PR, Influencer, Innovation, and Product Marketing teams. 
  • Monitor community health, sentiment, share of voice, and advocacy metrics to identify opportunities for growth. 
  • Serve as a key stakeholder in protecting brand reputation and escalating community risks when necessary. 

 

  • TYB & Community Activation 
  • Own TYB strategy, programming, engagement, and performance, driving membership growth and participation. 
  • Develop exclusive activations, rewards, challenges, and experiences that strengthen loyalty and advocacy. 
  • Create opportunities for community members to shape brand conversations, product launches, and consumer experiences. 
  • Measure and optimize engagement, retention, and advocacy performance across community platforms. 

 

  • Agency & Cross-Functional Leadership 
  • Manage agency community partners, ensuring excellence in engagement quality, responsiveness, reporting, and brand alignment. 
  • Develop community playbooks, response frameworks, and escalation protocols to maintain consistency across all consumer touchpoints. 
  • Establish KPIs and reporting that connect community efforts to brand awareness, advocacy, engagement, loyalty, and business impact. 

 

Key Experience, Skills, and Personal Attributes

  • Bachelor’s degree in Communications, Marketing, PR, or related field. 
  • 4+ years of experience in community management, social media, influencer marketing, or advocacy, preferably within beauty or a social-first brand. 
  • Proven ability to build engaged communities, drive advocacy, and foster brand loyalty through meaningful consumer engagement. 
  • Experience partnering cross-functionally with Social, PR, Influencer, Consumer Experience, Ecommerce, and Brand teams. 
  • Strong understanding of creator, influencer, and advocacy ecosystems, with the ability to identify and activate brand champions. 
  • Expertise in community management, brand voice, social listening, sentiment analysis, and trend identification. 
  • Proven ability to amplify UGC, creator content, and culturally relevant conversations in real time. 
  • Experience managing agency partners and community platforms such as TYB, Brand Bastion, Dash Social, and social listening tools. 
  • Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms, with a passion for beauty, culture, and consumer behavior. 
  • Strategic, proactive, and highly organized, with the ability to thrive in a fast-paced environment and support key launches, events, weekends, and holidays.
  • Partner across Social, PR, Influencer, Consumer Experience, and Ecommerce teams to deliver a seamless consumer journey.

 

 

 

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

If you haven't completed or graduated yet, please put N/A.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in AMOREPACIFIC US, INC’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.