Sr. Marketing Operations Specialist

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

We’re looking for an accomplished and energetic marketing operations professional who is excited about the impact marketing operations has on a marketing organization and for a company. The ideal candidate is looking for a career growth opportunity to strategically partner internally with the entire global marketing organization. You’ll be responsible for advising, managing, and executing on various types of marketing programs including email campaigns, digital content, webinars/events, and nurtures. You’ll be a subject matter expert in our marketing automation strategy, expected to optimize and scale processes to meet business needs. 

As a Sr. Marketing Operations Specialist you will:

• Strategically partner with internal stakeholders as the marketing operations subject matter expert, providing key guidance and insights to improve program performance
• Manage and execute the end-to-end process of Marketo email creation, localization, execution, and reporting; including but not limited to working with business stakeholders, creating lists, creating/updating emails, QA of emails and landing pages, creating simple and complex workflows (including A/B testing), ensuring accurate attribution/tracking, and delivering systematic reporting 
• Manage the end-to-end execution of marketing programs and tactics, including events, webinars, and tradeshows
• Assist with the management of lead routing, lead nurturing, lead scoring, and ideal customer lifecycles 
• Assist with marketing tech stack management, be the subject matter expert for various technologies 
• Execute on daily assigned tasks, according to best practices and SLA’s

You'll be a great addition to the team if you have:

• 2+ years working with Marketo; strong understanding of programs, Smart Lists, emails, landing pages, reporting, admin controls, and more
• 2+ years working with Salesforce; strong understanding of leads, contacts, campaigns, and reporting
• Ability to work with basic HTML/CSS
• Understands relational database, strong analytical and data-driven focus
• Detail-oriented perfectionist mindset is critical
• Marketo Certified Professional preferred however not required

 

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​Medical, ​D​ental and ​Vision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
• Flexible time off, ​paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

• G2 Customer Reviews: #1 product analytics solution for 13 quarters in a row.
• Business Insider: A top tech company to bet your career on.
• Fast Company: #3 most innovative enterprise company in the world.
• Founded in 2012, Amplitude went public via a direct listing in September 2021 and is now trading under the ticker $AMPL. 
• We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

 

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $88,000 - $132,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $97,000 - $147,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $97,000 - $147,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $88,000 - $132,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $88,000 - $132,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.