Demand Generation Manager

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2025 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

At Amplitude we’re looking for a Demand Generation Manager to drive the execution for our Field Marketing and Demand Generation activities across the APAC region. We need a smart, talented, and experienced Marketing Generalist who’s excited to roll up their sleeves and take the success of our brand to the next level.

Are you looking for a career-defining opportunity at a growing software company? Do you love building iconic brands and working with a talented Go-to-Market team? Are you constantly looking for new ways to tell stories? Do you love pushing for great creativity and trying new things? If so then this role is for you.

• Build strong partnership with the Global Campaigns team in HQ to land integrated campaigns as well as regional, industry-specific and value differentiating programs in collaboration with APAC Field Marketing and Sales.
• Be a partner to the Regional Business to improve conversion rates across the funnel.

• Grow awareness of the Amplitude brand across a number of different audiences by developing campaigns across earned, owned, and paid channels and coming up with creative ideas to help people better understand Amplitude.
• Build and manage quarterly campaign plans that engage prospects and customers through customer-centric messages and tactics.
• Support systems and processes that will track and report on key performance metrics and use data to optimize campaign strategies continually
• Support strategic database growth
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
• Work closely with Marketing Ops, Web team and Performance Marketing to maximize campaign impact.
• Work with inside sales on a weekly basis to coordinate and launch campaigns and to ensure timely follow up on MQLs.
• Develop a strong trusted relationship with Global marketing functions - Brand, Content, Marketing Operations, Sales Operations to set and achieve goals.

You'll be a great addition to the team if you have:

• 5+ years relevant marketing experience
• Ideally a proven track record of having worked in a high growth environment
• Desired, but not required, experience marketing in the analytics space
• Familiarity with demand generation and sales funnel metrics
• Strong organizational skills coupled with the ability to formulate and communicate strategy
• Tools: Salesforce, Marketo, G-suite

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