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Director of Field Marketing, APJ

Singapore

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2025 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role:

As the Director of Marketing, Asia, based in our Singapore office, you will lead demand generation and marketing initiatives across the Asia Pacific region from India to Australia, with a strong focus on Japan and Korea. You’ll partner closely with global teams and regional sales to drive revenue impact through highly targeted and localized campaigns.

Key Responsibilities:

  • Lead all regional demand generation efforts to deliver against sales-accepted pipeline targets for Asia, with a focus on Japan and Korea.

 

  • Collaborate with global field marketing, growth marketing, and marketing ops to plan and execute high-impact campaigns including field events, partner co-marketing, direct mail, and inside sales programs.

  • Design and execute end-to-end event strategies—from trade shows and conferences to executive dinners and workshops—to generate leads and engage key accounts throughout the customer journey.

  • Analyze campaign performance and ROI using SFDC and marketing tools, and present clear, actionable insights to optimize strategy.

  • Build a deep understanding of local market dynamics, customer behavior, and industry trends to ensure tailored messaging and channel mix.

  • Travel frequently across the region to support execution of in-person activities and deepen market knowledge.

About You:

  • 8+ years of B2B marketing experience, including at least 3 years directly managing marketing programs in Japan and Korea.

  • Proven track record of launching and scaling regional demand generation programs from the ground up.

  • Entrepreneurial mindset—comfortable navigating ambiguity, building processes, and wearing multiple hats.

  • Strong cross-functional collaboration skills; ability to influence teams across marketing, sales, and partnerships.

  • Experience managing agencies, localization, and regional vendor relationships.

  • Fluency in English required; fluency in Japanese or Korean is a strong plus.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

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Demographic Questions - Singapore

To help hold ourselves accountable to our diversity and inclusion objectives, please take a few moments to complete the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Why is Amplitude collecting demographic data? What is Amplitude trying to achieve by collecting this data?

Collecting demographic data is part of our commitment to inclusivity and fairness in the hiring process. Amplitude has made a commitment that all candidates experience a fair and equitable hiring process. As a data-driven company, we believe you can’t improve something if you can’t measure it. We are implementing methods to measure fairness in the Amplitude hiring process, and we need demographic data from applicants to achieve these goals. 

As set forth in Amplitude's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

 

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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