Demand Generation Lead

About Vista Equity Partners 

Vista Equity Partners is a leading global investment firm focused exclusively on enterprise software, data, and technology-enabled businesses. With over $100B in assets under management and a portfolio of 90+ software product companies worldwide, Vista accelerates growth through operational excellence, shared expertise, and long-term partnership. In India, Vista’s presence continues to expand with 45+ portfolio companies employing more than 17,000 professionals across technology, product, customer success, and operations — reinforcing India’s strategic role as a hub of innovation and talent within the Vista ecosystem. 

Through its Agentic AI Factory, Vista is embedding Generative AI across its global portfolio — enabling companies to integrate intelligent, responsible AI into products, operations, and decision-making. This initiative is strengthened through portfolio-wide learning programs, leadership workshops, and AI hackathons that foster innovation, build fluency, and accelerate practical AI adoption across teams. 

About Amtech 

Amtech is a leading provider of enterprise software solutions for the packaging, printing, and manufacturing industries. Our integrated systems streamline order management, production planning, scheduling, inventory, and business analytics — empowering customers to drive efficiency, reduce costs, and improve operational performance. With a strong commitment to innovation and customer success, Amtech delivers reliable technology backed by deep industry expertise. 

With Vista’s investment and strategic guidance, we combine the agility of a growing technology organization with the scale, stability, and career mobility of a global software ecosystem. 

Our Employee Value Proposition 

At Amtech, our people are our greatest differentiator. We create an environment where you can: 

Purpose 

Shape the future of manufacturing and supply chain operations by delivering mission-critical enterprise software used by industry-leading organizations. 

Growth 

Access continuous learning, leadership development, and cross-portfolio opportunities through Vista’s global network — accelerating both technical and managerial career paths. 

Culture 

Work in a collaborative, transparent, and people-first environment where values, accountability, and integrity guide every decision. 

Innovation 

Engage with cutting-edge technologies, including AI-driven automation, and contribute to modernizing financial systems and operational processes across the business. 

The Demand Generation Lead (UK/EMEA) will lead the strategy, development, and execution of integrated marketing programs to drive pipeline growth and Marketing Qualified Leads (MQLs) across the UK and EMEA region. This role is responsible for delivering measurable demand generation outcomes through multi-channel campaigns, account-based marketing (ABM), and close alignment with Sales. 

The role requires a data-driven marketer who can optimize both internal and external resources, manage campaigns end-to-end, and continuously improve performance through insights and analytics. The ideal candidate will partner cross-functionally to ensure marketing efforts directly support revenue growth and business objectives. 

KEY RESPONSIBILITIES 

Demand Generation Strategy & Planning 

Develop and execute quarterly and annual demand generation plans aligned to revenue targets, focusing on pipeline creation, MQL generation, and account engagement 

Campaign Development & Execution 

Design, execute, and optimize integrated marketing campaigns across channels including email, digital, social media, webinars, events, content marketing, and ABM 

Pipeline & Lead Management 

Own MQL targets and pipeline contribution, ensuring effective lead generation, nurturing, and handoff to Sales 

Sales Alignment & Enablement 

Partner closely with Sales to align on target accounts, campaign strategy, and pipeline priorities; support Sales with insights, tools, and campaign follow-up strategies 

Data, Performance & Reporting 

Track, analyze, and report on campaign performance against KPIs (MQLs, conversion rates, pipeline, ROI), using data to continuously optimize performance 

Marketing Technology & Systems 

Leverage platforms such as Salesforce, Account Engagement (Pardot), and other tools to manage campaigns, track performance, and improve lead lifecycle management 

Vendor & Resource Management 

Manage external agencies, vendors, and partners to support campaign execution and enhance marketing capabilities 

Content & Messaging Alignment 

Ensure all campaign assets and communications align with Amtech’s brand, value proposition, and target audience needs 

Market & Industry Insight 

Stay current on industry trends, competitor activity, and best practices to ensure marketing strategies remain innovative and competitive 

Cross-Functional Collaboration 

Work closely with Product, Support, and other internal teams to align messaging, campaigns, and go-to-market initiatives 

SKILLS & QUALIFICATIONS 

• Bachelor’s degree in Marketing, Business, Communications, or related field 

• 7+ years of experience in B2B marketing, with a strong focus on demand generation and pipeline growth 

• Proven track record of delivering measurable lead generation and pipeline results 

• Experience developing and executing multi-channel marketing campaigns (digital, events, ABM, content) 

• Strong understanding of lead lifecycle management and marketing-to-sales funnel optimisation 

• Experience with marketing automation and CRM platforms (Salesforce, Pardot/Account Engagement preferred) 

• Strong analytical skills with the ability to interpret data and make data-driven decisions 

• Excellent project management skills with the ability to manage multiple campaigns simultaneously 

• Strong communication and collaboration skills across cross-functional teams 

• Experience in SaaS, ERP, or technology industries preferred 
• Experience in manufacturing, packaging, or related industries is a plus 

WHY JOIN AMTECH 

At Amtech, you will play a critical role in driving pipeline growth and revenue impact within a growing global software organization. Backed by Vista’s ecosystem, you will have access to best-in-class tools, resources, and learning opportunities while working alongside a collaborative and high-performing team. This is an opportunity to shape and scale demand generation efforts and directly influence business growth.