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Sr. ABM & Digital Marketing Manager- AI

Remote - Virginia, United States

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

 

Anaplan is looking for a Sr. ABM & Digital Marketing Manager to join the ABM-Digital team.   You will be crucial in driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. Reporting to the Director of Digital and ABM, you’ll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.  

Your Impact  

Marketing Strategy and Execution:  

  • Develop and execute account based marketing and demand strategies that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships  
  • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers  
  • Identify trends and insights, optimizing marketing activities based on learnings to improve performance  

Cross-Functional Collaboration:  

  • Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives  
  • Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns  
  • Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported  

Planning and Budget Management:  

  • Own and manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns  
  • Oversee vendor selection and contracts as needed  

Campaign Performance and KPIs:  

  • Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics  

Your Qualifications  

  • Bachelor’s degree in Business, Marketing, or a related field  
  • 7+ years of B2B, ABM and demand generation experience in SaaS environment  
  • Extensive experience in the development of demand and ABM campaigns.  Deep experience in execution of email marketing, social advertising, content syndication, SEM, and paid digital  
  • Background in driving brand campaigns, leveraging paid and organic social, 3rd party promotions and digital ads 
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management  
  • Experience managing outsourced marketing agencies for creative, video, and web / SEO support 
  • Ability to manage multiple projects simultaneously with strong attention to detail is a must  
  • Strong communication and presentation skills  
  • Adept at working within a fast-paced, client-facing, ever-changing environment  
  • Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
  • Ability to get things done in matrixed environment with multiple partners at all levels  

Nice to Haves

  • Experience marketing B2B solutions or business services 
  • Familiarity with Demandbase, Salesforce, and Workfront 

 

 

Our Commitment to Diversity, Equity, Inclusion and Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.   

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