Senior Marketing Manager, Japan

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are looking for a Dynamic Leader for Marketing in Japan.

This role reports to the Senior Director of Field Marketing, APAC, you'll be responsible for the achievement of the full range of demand and awareness generation targets for Japan.You will drive the development, execution, measurement and reporting of all demand generation and marketing programs/activities that support Japan’s business goals. To this end, you will be accountable for the effective allocation of marketing budget, the alignment of marketing activity to sales priorities, and the detailed reporting of results to sales and marketing management. Collaborating with APAC and global marketing functions to define campaign requirements, develop programs and localise them for country relevance and impact. As part of the APAC Marketing team, you will team with our sales  and functional organisations
to optimise field readiness, alignment and follow-through. You will also collaborate with events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.

You will have at least 8 years’ experience in a Field Marketing role with experience in managing team members. You are a hard-working, resourceful and resilient self-starter who thrives in a fast-paced and hands on environment where initiative and innovation are required. You should be a doer and not a delegator. Your role is to think big, to design integrated marketing programs, to enable the field sales to increase their pipeline. Your attention to detail, collaboration skills and “buck-stops-here” attitude will be critical to your
success in this role.

Your Impact

• Develop a holistic and comprehensive Japan marketing plan to supports sales objectives growing existing and acquiring new customers in specific territories.·
• Research, recommend and execute targeted local marketing plans that include but are not limited to field events, partner activities, assisting with industry events/trade shows, establishing local relationships with related associations or communities, executive roundtables, etc.·
• Ensure alignment with corporate digital/demand
  generation programs (e.g., webinars, direct email, advertising) and if necessary, localise to extend reach or impact.·
• Collaborate with account teams to craft account-level marketing plans for top strategic accounts.· Understand complex buying/selling processes involving multiple decision-makers for software and services purchases.·
• Work cross-functionally to oversee the timely execution of the field-marketing plan.·
• Track and measure demand-to-close metrics across field marketing programs, optimising resources against regional objectives

Preferred Skills·

• Proficient with written and spoken English· 8 years’ experience in a Field Marketing role with experience in managing team members·
• Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.·
• Proven track record working directly with internal customers developing strong working relationships and earning the role of ‘trusted advisor’.·
• Experience defining acquisition account-based goals and objectives in conjunction with Sales.
• Be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.· Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with cross-functional commercial teams to develop ABM programmes for key accounts.·
• Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs.· CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.·
• Strong analytical skills to identify ROI of marketing programs.·

Located in Tokyo

Our Commitment to Diversity, Equity, Inclusion and Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
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