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Marketing Budget Program Manager

Minneapolis, United States

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Your Impact 

Anaplan is looking for a Marketing Budget Program Manager to join our team based out of our Minneapolis, MN office. As a key member of the Marketing Operations team, you will play a critical role in managing and optimizing marketing budgets, ensuring alignment with strategic business goals. You will partner closely with Marketing, Finance, and GTM leadership to develop budget frameworks, track spend and deliver actionable insights that drive efficiency and ROI across all marketing initiatives. This role offers a unique opportunity for a data-driven professional passionate about using technology to streamline financial processes. 

You will take ownership of marketing budget management, collaborating across teams to forecast spend, analyze variances, and provide strategic recommendations. Your ability to build and optimize Anaplan models will ensure the Marketing team operates within budget while maximizing the impact of every dollar invested. 

Key Responsibilities:  

  • Anaplan Model Development: Design, build, and maintain Anaplan models to support budget planning, forecasting, and performance tracking for Marketing initiatives.
  • Budget Planning and Forecasting: Collaborate with marketing leadership to develop dynamic budget models that align with business objectives and growth targets.
  • Spend Tracking and Reporting: Monitor and track budget allocations, spend, and accruals across marketing programs using Anaplan, ensuring real-time visibility.
  • Financial Analysis and Insights: Provide in-depth analysis of marketing performance, offering insights on spend efficiency, ROI, and cost optimization opportunities.
  • Collaboration with Finance: Partner with Finance to ensure accurate monthly, quarterly, and annual budget forecasts, reconciliations, and reporting.
  • Process Improvement: Identify and implement process enhancements to streamline budget management, reporting, and approval workflows using automation and advanced modeling techniques.
  • Trusted Partner Collaboration: Build strong relationships across Marketing, Sales, Procurement and Finance teams, establishing yourself as a trusted partner by delivering actionable insights, aligning budgets with GTM strategies, and providing technical support for financial planning tools. 

 Your Qualifications:

To excel in this role, you should bring: 

  • Experience: 2+ years in marketing finance, budgeting, or marketing operations roles, preferably within a B2B SaaS environment.
  • Technical Expertise: Proven experience building and managing data models, with a strong understanding of multi-dimensional modeling and scenario planning.
  • Financial Acumen: Deep understanding of budgeting principles, financial planning, and expense tracking, with experience managing multi-million-dollar budgets.
  • Data and Analytics: Advanced analytical skills, ideally proficiency in, Anaplan, and experience with data visualization tools like Tableau or Power BI.
  • Attention to Detail: Exceptional organizational skills with a high level of accuracy in managing financial data and reporting.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to translate complex financial data into actionable insights for non-technical stakeholders.
  • Project Management: Strong organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
  • Growth Mindset: A proactive approach to identifying opportunities for improvement and bringing innovative solutions to the table.

 Preferred Skills: 

  • Experience with marketing analytics platforms and campaign performance metrics.
  • Familiarity with automation tools for financial workflows.
  • Experience working with cross-functional teams in a fast-paced, dynamic environment.

Our Commitment to Diversity, Equity, Inclusion and Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.   

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