Field Marketing Manager UKI, Nordics (North)

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Do you thrive on attracting new customers and keeping them engaged throughout the buyer’s journey? Are you passionate about driving demand with the latest marketing strategies? Do you enjoy working closely with Sales, understanding the “why” behind every campaign’s success or failure? If this sounds like you, then you might be the perfect fit for the Field Marketing Manager role. Reporting to the Senior Director of Field Marketing, EMEA, you will be responsible for driving demand and brand awareness across your region. Partnering closely with Sales, Presales, and Professional Services, you will design, execute, and optimise marketing programmes that support key business goals. You will own the marketing budget allocation, ensure alignment with sales priorities, and provide clear performance reporting to both Sales and Marketing leadership.

This role requires strong collaboration with global marketing functions to define and localise impactful campaigns while ensuring a multi-channel, integrated approach. The ideal candidate is a proactive self-starter who thrives in a fast-paced environment. You are a doer, not just a delegator, with a strategic mindset to develop high-impact marketing programmes that help Sales increase their pipeline. Your ability to think big, problem-solve, and work cross-functionally will be key to your success.

Your Impact

• Develop and execute regional/local field marketing plans to support sales objectives, drive customer acquisition, and grow existing accounts.

• Research, recommend, and deliver targeted marketing programmes, including field events, partner activities, executive roundtables, and industry tradeshows.

• Ensure alignment with corporate digital/demand generation campaigns (e.g., webinars, direct email, advertising) and localise where needed.

• Collaborate with Sales to create account-level marketing plans for top strategic accounts.

• Support Sales with consultative selling tools, training, and market insights for engaging multiple decision-makers in complex B2B sales cycles.

• Act as the regional marketing representative, partnering with Sales, Presales, and Customer Success to execute brand and demand generation strategies.

• Oversee the timely execution of marketing plans through cross-functional collaboration.

• Track and analyse marketing performance metrics, optimising resources for maximum impact.

Your Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a technical field (MBA a plus) or equivalent experience.

• 10+ years of experience in B2B enterprise software field marketing (preferably SaaS/on-demand software).

• 5+ years of experience working directly with senior Sales, Presales, and Customer Success leadership, acting as a trusted advisor in demand generation.

• Expertise in segment marketing, demand creation, and campaign execution, including event management.

• Experience defining acquisition account-based goals and working closely with Sales to provide data-driven insights.

• Proven ability to execute 1:1 Account-Based Marketing (ABM) strategies and develop programmes for key accounts.

• Strategic thinker who leverages both traditional and modern marketing tactics to design impactful campaigns.

Preferred Skills

• Hands-on experience with CRM (Salesforce.com) and Marketing Automation (Marketo).

• Strong organisational, project management, and multi-tasking skills.

• Ability to work collaboratively and create a results-driven, team-oriented environment.

• Strong analytical skills to measure marketing programme ROI and optimise performance.

If you’re ready to take on a high-impact role and collaborate with dynamic teams to drive marketing success, we’d love to hear from you!

Our Commitment to Diversity, Equity, Inclusion and Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.