Specialist, Digital Media Analytics

We are looking for a Paid Media Reporting & Analytics Specialist to support cross-channel performance visibility, reporting operations, and day-to-day analytical needs across Programmatic, Search, and Paid Social. 

This role is not just about building dashboards. It plays a critical part in improving how teams access, interpret, and act on data by streamlining reporting workflows, ensuring data accuracy, and supporting ongoing campaign analysis. 

The ideal candidate combines strong analytical thinking with hands-on reporting experience and a willingness to support operational tasks that help traders and channel teams stay focused on performance and optimization. 

What You'll Do:

Cross-Channel Performance Support 

• Analyze campaign performance across:  

• DSPs (DV360, The Trade Desk, StackAdapt, etc.) 

• Search platforms (Google Ads, Microsoft Ads) 

• Paid Social platforms (Meta, LinkedIn, etc.) 

• Identify trends, pacing issues, and optimization opportunities. 

• Support traders and channel teams with data pulls, quick-turn analysis, and performance snapshots. 

• Assist in weekly, monthly, and quarterly reporting cycles. 

Data Operations & Quality Control 

• Manage data ingestion and connections across reporting platforms. 

• Perform QA checks to ensure accuracy and consistency across sources. 

• Investigate and resolve discrepancies between platform data and reporting outputs. 

• Maintain clean, structured datasets to support scalable reporting. 

• Contribute to improving data workflows and reporting processes over time. 

Operational Support

• Take on recurring and ad hoc reporting tasks that currently sit with traders and channel teams. 

• Support campaign setup validation (naming conventions, tracking alignment, basic QA). 

• Assist with data preparation for client presentations, QBRs, and internal reviews. 

• Help reduce manual work across teams by improving templates, workflows, and automation. 

Collaboration 

• Work closely with Programmatic, Search, and Social teams to support performance tracking and insights. 

• Partner with Client Partnership and Sales teams for reporting needs and data requests. 

• Act as a central point for reporting-related troubleshooting and support. 

What You'll Bring:  

• Bachelor’s degree. 

• 2–4+ years of experience in digital marketing reporting, analytics, or campaign support. 

• Experience working with reporting platforms (TapClicks, Power BI, Tableau, or similar). 

• Working knowledge of Programmatic, Search, and Paid Social ecosystems. 

• Strong Excel / Google Sheets skills (advanced formulas, pivots, data manipulation). 

• Understanding of key performance metrics (CTR, CPA, ROAS, CPM, CVR, CPL, etc.). 

• Strong attention to detail and structured problem-solving mindset. 
• Ability to translate data into clear insights for non-technical stakeholders. 

Good to Have: 

• Experience with data automation tools or workflow optimization. 

• Exposure to APIs, connectors, or data pipelines. 

• Understanding of attribution models and cross-channel measurement. 

• Experience supporting multiple teams in a fast-paced environment. 

WORKING HOURS: 

• 9 hours daily: working from 1:30pm-10:30pm (IST)