Marketing Manager, ABM

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are looking for a campaign-focused ABM marketer to orchestrate cohesive marketing initiatives across our various lines of business and market segments. In this role, you'll focus on creating personalized marketing strategies that enable successful land and expand motions within our highest-value accounts. You'll be responsible for creating unified narratives that resonate across enterprise and startup segments, working with sales and solutions marketing to ensure ABM programs directly support pipeline goals and account prioritization strategies. The ideal candidate has a proven track record in executing effective ABM programs with demonstrated success in account penetration and expansion. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.

Responsibilities:

• Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches.
• Develop account-specific engagement strategies that deepen relationships with decision-makers in key accounts; ensure coordinated, personalized execution across different segments. 
• Partner with creative teams, channel owners and program leads to rapidly execute campaigns, providing clear campaign briefs, assets, and success metrics
• Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials - including creating slides, email copy, social content, and sales enablement materials with minimal guidance
• Build and manage a campaign calendar that balances different product lines and target segments, ensuring resources are allocated effectively
• Partner with Sales leadership to identify expansion opportunities and ensure ABM initiatives directly support account growth objectives
• Establish campaign measurement frameworks that track performance across different segments and channels
• Coordinate with channel owners to ensure consistency of programs and messaging across different touchpoints within target accounts

You may be a good fit if you:

• Have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy
• Have proven experience in successful land and expand motions within enterprise accounts, as well as orchestration of successful campaigns across different business lines and audience segments. 
• Excel at creating personalized campaign strategies that can be customized for different verticals and high-value accounts while maintaining efficiency
• Possess strong stakeholder management skills, particularly in aligning sales and marketing objectives
• Are experienced in rapid campaign execution while maintaining quality and measurement standards
• Have deep expertise in account intelligence gathering and insights application for optimal timing and channels
• Demonstrate strong analytical skills to measure ABM program impact on pipeline and revenue

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.