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B2B Growth Marketing Lead

San Francisco, CA | New York City, NY

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking an experienced B2B Growth Marketing Lead to join our growing marketing team. In this role, you'll architect and scale comprehensive demand generation programs that drive predictable pipeline and revenue growth across enterprise segments. You'll pioneer agentic solutions and automation frameworks to maximize campaign efficiency, while developing high-converting content and experiences that accelerate buyer journeys. You'll build scalable systems for market opportunity identification, lead qualification, and customer acquisition that leverage AI and data-driven insights.

This is an opportunity to leverage your expertise in B2B growth marketing, account-based marketing (ABM), and lead nurturing to drive measurable business results for a company at the forefront of responsible AI development.

Responsibilities:

  • Build scalable strategies and tactics to accelerate enterprise revenue growth through high-velocity acquisition and nurturing programs across paid channels
  • Craft compelling industry-specific messaging and content that resonates with target audiences
  • Collaborate with sales and product teams to optimize lead handoff processes, accelerating prospect-to-pipeline velocity and improving qualification criteria
  • Partner with RevOps and Data Science teams to establish multi-touch attribution models and advanced analytics for campaign performance measurement
  • Communicate performance results and insights to marketing, sales, and leadership teams

You may be a good fit if you have:

  • 10+ years of experience in B2B marketing with expertise in ABM and demand generation
  • Proven success managing enterprise programs at scale (eg Fortune 500)
  • Experience in matrix organizations and complex sales environments
  • Strong analytical skills with demonstrated pipeline and revenue contribution
  • Technical proficiency with marketing automation, CRM, and attribution platforms
  • Deep knowledge of demand generation methods and multi-channel campaign execution
  • Data-driven approach to decision-making that drives marketing strategies and go-to-market initiatives
  • Excellent communication skills and comfort working autonomously in fast-paced environments
  • Bachelor's degree in Marketing, Business, or related field

Strong candidates may also have:

  • Proven experience with B2B paid channels including LinkedIn Ads, 6sense/ABM platforms, industry publications, and vertical-specific platforms (e.g., TechTarget)
  • Experience leveraging AI and other emerging technology solutions
  • Background in vertical marketing with specific industry expertise
  • Experience building marketing programs for new product categories or innovations
  • Proficiency with marketing analytics platforms and attribution modeling
  • Track record of successfully implementing ABM at enterprise scale
  • Experience with marketing automation and lead scoring model development

At Anthropic, we believe that the highest-impact marketing happens when diverse perspectives come together to solve complex problems. We value a collaborative environment where team members can thrive and contribute to our mission of building AI systems that are safe, beneficial, and aligned with human values.

The expected salary range for this position is:

Annual Salary:

$300,000 - $300,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

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