Back to jobs
New

Brand Marketing Lead, Anthropic

San Francisco, CA | New York City, NY

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are seeking a Senior Brand Marketing Director to lead our strategic brand marketing efforts for Anthropic, with a focus on shaping public discourse and opinion about AI and establishing Anthropic's leadership position in responsible AI development. In this role, you will be responsible for developing and executing sophisticated marketing strategies that build trust, credibility, and influence among key stakeholders including policymakers, thought leaders, industry experts, and the broader public.

The ideal candidate has deep experience in corporate brand marketing for companies at the center of public debate, with proven expertise in reputation management, coalition building, and engaging specialized audiences. You are a strategic thinker who understands how to navigate complex stakeholder environments and influence public discourse through thoughtful brand positioning and strategic marketing. You will help define how Anthropic shows up in critical conversations about AI's future, building coalitions and shifting perceptions to establish Anthropic as the trusted leader in safe, beneficial AI development.

Responsibilities:

  • Lead the development and execution of comprehensive brand marketing strategies focused on shaping public discourse and opinion about AI and Anthropic's role in the industry
  • Own Anthropic's brand positioning and messaging framework, ensuring consistent communication of our safety-first approach across all stakeholder touchpoints
  • Build and manage strategic coalitions with industry leaders, academic institutions, policy organizations, and advocacy groups to amplify Anthropic's voice and influence
  • Develop sophisticated stakeholder engagement strategies targeting policymakers, regulators, thought leaders, and specialized audiences
  • Collaborate cross-functionally with policy, legal, communications, and research teams to translate complex AI safety concepts into compelling narratives for diverse audiences
  • Design and execute reputation management strategies that proactively address industry challenges and position Anthropic as a responsible leader
  • Create thought leadership platforms and content strategies that establish Anthropic executives as authoritative voices in AI discourse
  • Define success metrics for brand influence and reputation, building measurement frameworks to track shifts in public perception and stakeholder sentiment
  • Analyze market trends, competitive positioning, and public sentiment to inform strategic brand decisions
  • Manage and mentor a team of brand marketing professionals focused on corporate and integrated brand marketing 
  • Identify and cultivate strategic partnerships that enhance Anthropic's credibility and influence in key communities

You may be a good fit if you have:

  • 15+ years of experience in corporate brand marketing, with significant experience at companies operating at the intersection of technology, policy, and public interest
  • Proven track record of successfully managing corporate reputation during periods of intense public scrutiny or regulatory attention
  • Demonstrated expertise in coalition building and stakeholder engagement, with experience cultivating relationships across government, academia, industry, and civil society
  • Strong background in developing marketing strategies for specialized audiences including policymakers, regulators, industry experts, and thought leaders
  • Excellence in translating complex technical concepts into compelling narratives that resonate with diverse stakeholder groups
  • Demonstrated success in building and scaling corporate brand functions in rapidly evolving, highly regulated industries
  • Exceptional strategic thinking skills with the ability to anticipate and address emerging reputation challenges
  • Strong analytical capabilities for measuring brand influence, stakeholder sentiment, and public perception

Strong candidates may also:

  • Demonstrate understanding of the AI safety landscape and the importance of responsible AI development
  • Show a track record of successful engagement with government agencies, regulatory bodies, and policy organizations
  • Have experience managing corporate brand during crisis situations or controversial industry moments
  • Possess expertise in stakeholder mapping and engagement strategies for emerging technologies
  • Have previously built corporate marketing teams focused on reputation and stakeholder relations
  • Show a track record of successful collaboration with product and research teams
  • Have experience developing global marketing strategies
  • Have experience building marketing teams from the ground up

Anthropic is committed to building AI systems that are safe, beneficial, and aligned with human values. If you're excited about shaping how the world understands and embraces responsible AI development, we want to hear from you.

The expected salary range for this position is:

Annual Salary:

$320,000 - $400,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

How do you pronounce your name?

Select...
Select...
Select...
Select...

While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application process. We want to understand your personal interest in Anthropic without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills. Please indicate 'Yes' if you have read and agree. 

Select...

Why do you want to work at Anthropic? (We value this response highly - great answers are often 200-400 words.)

Add a cover letter or anything else you want to share.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.