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Head of Marketing, Claude Code

San Francisco, CA | New York City, NY

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the Role

We're looking for a strategic marketing leader to serve as our first head of marketing for Claude Code, Anthropic's AI coding agent. You'll own marketing strategy and execution with accountability for pipeline generation, marketing-sourced revenue, and driving business growth.

Claude Code represents a paradigm shift in software engineering, and you'll translate this innovation into measurable marketing outcomes. This role demands someone who can set strategy, own marketing metrics, and build a high-performing team while staying close to execution in the early stages as we scale the business.

Key Responsibilities

  • Own Claude Code marketing strategy and execution with accountability for pipeline generation, marketing-sourced revenue, and qualified lead targets
  • Develop and execute multi-channel demand generation strategies that drive awareness and qualified pipeline across self-serve, product-led growth, and enterprise segments
  • Design and optimize the marketing funnel from awareness through qualified opportunity, establishing clear metrics, conversion benchmarks, and feedback loops at each stage
  • Partner closely with sales leadership to align on pipeline goals, territory coverage, and account-based marketing strategies for enterprise targets
  • Lead major product launches as integrated marketing campaigns—coordinating across teams to maximize trial adoption and pipeline generation
  • Build and manage marketing budget allocation across channels, campaigns, and programs; demonstrate clear ROI and continuously optimize spend
  • Establish marketing operations infrastructure including lead scoring, attribution modeling, campaign tracking, and reporting dashboards
  • Drive experimentation and growth marketing initiatives to improve conversion rates, reduce friction, and accelerate self-serve adoption
  • Own Claude Code's web presence, digital channels, and content strategy to drive organic discovery and inbound pipeline

You're a Strong Fit If You Have

  • 12+ years of marketing experience with significant focus on B2B demand generation and revenue marketing
  • Proven track record owning pipeline and marketing-sourced revenue targets; experience building predictable, scalable demand engines
  • Background marketing to developers or technical audiences—you understand how to reach builders authentically and what drives adoption in technical communities
  • Experience building integrated marketing programs across digital, content, events, community, and partner channels
  • Strong analytical capabilities with fluency in marketing operations, attribution modeling, and funnel optimization
  • History of building and scaling marketing teams, including hiring talent and establishing processes as organizations grow
  • Comfort operating as both strategist and operator—you can set the vision while rolling up your sleeves on execution in the early days
  • Deep understanding of product-led growth motions and self-serve conversion optimization
  • Experience partnering with sales on pipeline acceleration and account-based marketing
  • Excellent executive presence and communication skills; ability to present business cases and marketing strategy to leadership

Ideal Candidates May Also Have

  • Experience as a founding or early marketing leader at a developer tools or infrastructure company
  • Background in product management, growth product management, or developer relations
  • Familiarity with the modern developer tools ecosystem and AI/ML product landscape
  • Track record scaling marketing at high-growth startups through multiple stages of maturity
  • Experience with community-led growth and developer advocacy programs
  • International GTM experience and multi-region campaign execution
  • Technical background or engineering degree

 

The expected base compensation for this position is below. Our total compensation package for full-time employees includes equity, benefits, and may include incentive compensation.

Annual Salary:

$320,000 - $400,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process

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