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Head of Integrated Marketing, Claude

San Francisco, CA

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic is committed to building AI systems that are safe, beneficial, and aligned with human values. If you're excited about leading the marketing strategy for a product that has the potential to reshape how people work, learn, and create—while ensuring it's done responsibly—we want to hear from you.

About the role

We are seeking a Head of Integrated Marketing to lead all marketing efforts for Claude, Anthropic's flagship AI assistant. As the marketing leader for Claude, you will develop and execute the comprehensive marketing vision and strategy that drives awareness, preference and adoption for Claude across our core prosumer audiences. You will lead a team spanning brand, growth, and organic channels, working in close partnership with product, research, communications, sales, and executive leadership to establish Claude as the preferred choice.

The ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes. This role requires someone who can operate at both the highest strategic level—defining positioning and go-to-market approaches—and dive into execution details when needed.

Responsibilities

  • Define and own the comprehensive marketing strategy driving business outcomes for Claude

  • Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making

  • Establish Claude's positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic's commitment to AI safety

  • Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments 

  • Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features

  • Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies

  • Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities

  • Work closely with communications and policy teams to ensure marketing narratives align with Anthropic's broader mission and public commitments

  • Identify strategic partnership and collaboration opportunities that extend Claude's reach and cultural relevance

  • Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities

  • Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies

You may be a good fit if you have

  • 15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel

  • Proven track record of building and scaling high-performing marketing teams at fast growth technology companies

  • Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets

  • Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions

  • Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans

  • Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization

  • Experience marketing complex, technical products to both consumer and enterprise audiences

  • Track record of driving business results in competitive, rapidly evolving markets

  • Data-driven decision-making approach with comfort analyzing metrics and deriving actionable insights

  • Proven ability to manage significant budgets and optimize resource allocation

  • Strong cross-functional collaboration skills and experience working closely with product, sales, and executive teams

  • Comfort operating in ambiguous environments and adapting strategies as markets and products evolve

  • Deep passion for AI and its potential to positively impact society

Strong candidates may also have

  • Experience marketing AI, machine learning, or other emerging technology products

  • Understanding of the AI safety landscape and experience communicating about responsible AI development

  • Background in consumer technology products with large-scale adoption

  • Experience working with or advising executive leadership and boards

  • Expertise in leveraging AI and emerging technologies within marketing operations

  • Previous experience at companies that balanced mission-driven work with commercial success

The annual compensation range for this role is listed below. 

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$400,000 - $570,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process

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