Job Application for Sales Application Engineer (Germany) at Apera AI Inc

We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and recognized as a 2024 BCTIA Growth Award winner, we are on a mission to redefine the future of AI-driven robotic vision systems. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.

Are you a solution-driven engineer who loves translating complex technical problems into powerful, real-world outcomes?

We’re looking for a Sales Application Engineer to join our growing team. An individual who thrives at the intersection of technology, customer success, and industrial automation.

What You’ll Do

As the technical arm of our Sales team, you’ll:

Deliver high-impact technical demos and proof-of-concept solutions
Translate customer requirements into tailored proposals that win deals
Act as a trusted advisor on robotics systems, machine vision platforms, and automation solutions
Drive shorter sales cycles and improved win rates
Support strategic account planning, pre-sales materials, and cross-functional collaboration

What Makes This Role a Career Move

This isn’t just another pre-sales engineering role, it’s a platform to:

Work on high-visibility automation projects with global manufacturers
Influence customer adoption of cutting-edge robotics and vision systems
Develop reusable tools, demos, and content that drive impact
Build a career path in technical sales, product, or solution architecture
The satisfaction that comes from empowering users via knowledge transfer so that they own their path to success

What We’re Looking For

You’re a hands-on technical expert with:

3 - 5+ years in application engineering, solutions engineering, or technical pre-sales
Strong background in robotics, machine vision, or factory automation
The ability to clearly communicate value to developers, engineers, and executives
A verifiable and proven track record of leading POCs, demos, and technical proposals that close deals

What do we offer?

A chance to make a difference. Aperians are friendly, smart, and driven to build amazing products; we tackle challenges as a team, we are close-knit and scrappy. Our teams are motivated, talented, hardworking and have both an intrapreneurial and entrepreneurial spirit. We enjoy making a large impact, solving challenging problems rooted in real-world robotic vision optimization using science, imagination, creativity, and persistence.
Build your skills. Build your career. We don’t just promise opportunities—we back them with personalized development plans, learning budgets, and time dedicated to innovation. Come for the mission, stay for the mastery.
Equity that empowers. As an employee-owned company, every Aperian receives a meaningful stock-option package, because we succeed together. You don’t just contribute; you get a share of the upside.
Straightforward compensation. At Apera AI, we believe that transparency and fairness are key to building a thriving team. For this Sales Application Engineer role, we offer a competitive base salary range of 85,000-100,000 EUR per year, with a target OTE of 93,000 to 110,000 EUR.

This range reflects the base salary for a highly qualified candidate. The final offer will depend on a range of factors including your unique skills, experience, contributions to team intellectual diversity, and the value you bring to our vision of transforming industrial automation with AI-powered vision systems.

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Think of a time when you created a technical whitepaper or pre-sales asset that helped accelerate the sales process. What did you do, how did you collaborate, and how did you measure its impact? Choose the option that best describes your actual past experience.

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Walk me through a recent technical discovery you led. How did you capture requirements, map them to an architecture, and tie that to business value? What changed the outcome?

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Tell me about a POC you owned: success criteria, risks, timelines, and the acceptance process. Outcome?

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How did you design a demo that landed with both engineers and executives?

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Describe a time you quantified ROI/TCO to win a deal. Inputs, model, sensitivity, and the result?

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Head-to-head against a named competitor: how did you differentiate technically and commercially?

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Share a presales issue you resolved within 24–48 hours. Root cause, remediation, and communication.

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What asset did you build with Marketing/Product that reduced deal cycle time? How did you know it worked?

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How did you explain to a non-technical exec: (A) camera calibration and why it fails in the field, (B) robot cell safety & PLC interlocks, or (C) kinematics constraints affecting cycle time. Then describe how you’d validate it in a lab POC.

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How did you use CRM data to decide where to spend your time?

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Sales Application Engineer (Germany)

What Makes This Role a Career Move

What We’re Looking For

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