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Principal Product Manager, Activation

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.

Apollo.io is seeking a Principal Product Manager, Activation to take ownership of the critical user activation phase in our product-led growth journey. In this role, you will drive initiatives that turn new users into long-term engaged customers by improving onboarding, activation flows, and driving product adoption at scale.

As a key leader within Apollo’s growth organization, you will collaborate across teams to design and execute a world-class activation strategy, ensuring our users experience the value of Apollo quickly and seamlessly. You’ll work closely with product managers, designers, engineers, researchers, and analysts to optimize user experiences that drive retention and growth.

Key Responsibilities:

  • Activation Strategy & Execution: Define and implement the vision and roadmap for user activation, focusing on streamlining onboarding, enhancing engagement, and improving time-to-value for new users.
  • Data-Driven Product Decisions: Leverage quantitative and qualitative research to identify opportunities within the activation funnel. Optimize key activation metrics and continuously iterate on the user experience to boost adoption and retention.
  • Cross-Functional Leadership: Partner with product, engineering, design, and marketing teams to execute strategies that enhance activation flows, foster engagement, and drive key outcomes such as user retention and long-term value.
  • Optimization of Activation Metrics: Track and optimize key success metrics such as time-to-value, activation rate, and user engagement, ensuring Apollo’s product-led growth motion remains effective and efficient.
  • User-Centric Design: Collaborate with marketing, support, and customer success to ensure seamless, effective user experiences across activation touchpoints that improve conversion, expansion, and retention.

Qualifications and Experience:

  • Proven Experience in Product Growth: 7+ years of experience in product management within B2B SaaS, with a focus on user activation, engagement, and retention. Experience with Amplitude or similar analytics tools is highly valued.
  • Strong Analytical Skills: Ability to independently analyze data, identify trends, and make actionable product recommendations. A background in data science, statistics, or a similar field is beneficial.
  • Track Record of Success: Proven history of driving user engagement, delivering optimized activation funnels, and achieving product-led growth goals in a fast-paced environment.
  • Collaborative Mindset: Exceptional cross-functional collaboration skills, working effectively with engineering, design, marketing, and other departments to deliver a cohesive user activation strategy.
  • B2B SaaS Expertise: Familiarity with self-serve B2B SaaS products and a deep understanding of growth metrics, particularly in activation, monetization, and retention.

What You’ll Love About Apollo

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!

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