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Lead Product Marketing Manager

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Position Overview

Apollo is looking for a highly strategic and collaborative end-to-end product marketing expert to build out additional product offerings.

This is an exciting opportunity to shape product strategy and expand Apollo’s offering. The right candidate will thrive at gathering data to understand market dynamics and customer needs and enjoy partnering closely with Product, Research, Marketing, and Sales to shape roadmap and drive GTM campaigns that deliver impact. 

Your mandate - 

  • Conduct market research, run competitive analyses, and gather customer insights
  • Build out our understanding of our personas
  • Shape product strategy and work hand in hand with product to prioritize the roadmap
  • Develop a beta program to test early product with customers

This is a highly cross-functional role, requiring close collaboration with R&D and GTM partners. This role reports to the Head of Product Marketing. This role is fully remote (but must be based in North America) and will require occasional travel. 

Responsibilities:

  • Shape Apollo’s product strategy as we expand our offering to new personas
  • Conduct competitive benchmarking and industry analysis
  • Gather customer insights, partnering closely with research
  • Build out Apollo’s core personas
  • Work hand in hand with product to shape and build out the roadmap
  • Test new early offerings with beta customers
  • Launch product and run GTM campaigns
  • Enable Sales and GTM teams

Qualifications:

  • 8+ years of experience
  • 5+ years of experience at a high-growth b2b SaaS company
  • Industry experience in rev tech is a huge plus
  • Experience with sales or marketing personas is a plus
  • Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
  • Ability to deliver actionable data-driven recommendations
  • Deep customer-centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
  • Experience running complex integrated GTM motions partnering well across marketing and sales teams
  • Excellent storytelling, communication, and presentation skills 
  • Strong cross-functional collaboration - great at working across many teams
  • Bias toward action. Strong ability to get things done and move things forward

#LI-JM1

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

As a remote-first company, we invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

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