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Product Marketing Manager - CRM + Platform

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.

Position Overview: 

Apollo is looking for a talented product marketer to help us develop AI across the Apollo platform and build out our CRM offering.

This is a career-defining opportunity to shape our product offering to ensure that we are staying one step ahead of the curve.

Your mandate - 

  • Synthesize market insights, monitor competitors, and gather customer insights to deeply understand how the industry is evolving and what customers need
  • Work hand in hand with product and research to inform and prioritize the roadmap
  • Run betas to test out new functionality with smaller sets of users
  • Launch new products and features working with marketing and sales to grow awareness and adoption

This is a highly collaborative role. You will work closely with other Product Marketers, Product, Research, Marketing and Sales. This role reports to the Lead Product Marketing Manager working across CRM and Platform. An ideal candidate will be someone who has experience in Product Marketing and is looking to join an excellent team of Product Marketers at a fast growing company. You come with an understanding of how PMM can add value but are comfortable jumping in and learning as you go. This role is fully remote (but must be based in North America) and will require occasional travel. 

Responsibilities:

  • Shape and evolve Apollo’s platform narrative
  • Conduct competitive benchmarking and industry analysis
  • Gather customer insights, partnering closely with research
  • Work hand in hand with product to shape and build out the roadmap
  • Test our early offering with beta customers
  • Launch new products and features
  • Run coordinated GTM campaigns across marketing and sales
  • Enable Sales and GTM teams

Qualifications:

  • 5+ years of experience
  • 2+ years of experience at a high-growth b2b SaaS company
  • Prior experience in the CRM space preferred
  • Able to make data-driven recommendations and experience partnering with research and analytics teams
  • Experience partnering closely with product
  • Experience launching products
  • Strong cross-functional collaboration - great at working across many teams
  • Bias toward action. Strong ability to get things done and move things forward
  • Strong interest and experience working with AI is a big plus

What You’ll Love About Apollo

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!

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