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Product Marketing Manager - CRM + Platform

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Position Overview: 

Apollo is looking for a talented product marketer to help us develop AI across the Apollo platform and build out our CRM offering.

This is a career-defining opportunity to shape our product offering to ensure that we are staying one step ahead of the curve.

Your mandate - 

  • Synthesize market insights, monitor competitors, and gather customer insights to deeply understand how the industry is evolving and what customers need
  • Work hand in hand with product and research to inform and prioritize the roadmap
  • Run betas to test out new functionality with smaller sets of users
  • Launch new products and features working with marketing and sales to grow awareness and adoption

This is a highly collaborative role. You will work closely with other Product Marketers, Product, Research, Marketing and Sales. This role reports to the Lead Product Marketing Manager working across CRM and Platform. An ideal candidate will be someone who has experience in Product Marketing and is looking to join an excellent team of Product Marketers at a fast growing company. You come with an understanding of how PMM can add value but are comfortable jumping in and learning as you go. This role is fully remote (but must be based in North America) and will require occasional travel. 

Responsibilities:

  • Shape and evolve Apollo’s platform narrative
  • Conduct competitive benchmarking and industry analysis
  • Gather customer insights, partnering closely with research
  • Work hand in hand with product to shape and build out the roadmap
  • Test our early offering with beta customers
  • Launch new products and features
  • Run coordinated GTM campaigns across marketing and sales
  • Enable Sales and GTM teams

Qualifications:

  • 5+ years of experience
  • 2+ years of experience at a high-growth b2b SaaS company
  • Prior experience in the CRM space preferred
  • Able to make data-driven recommendations and experience partnering with research and analytics teams
  • Experience partnering closely with product
  • Experience launching products
  • Strong cross-functional collaboration - great at working across many teams
  • Bias toward action. Strong ability to get things done and move things forward
  • Strong interest and experience working with AI is a big plus

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

As a remote-first company, we invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

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