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Director of Lifecycle Marketing

Remote, United States

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Role Overview:

We are seeking a dynamic and experienced Director of Lifecycle Marketing to lead our efforts in optimizing the customer journey from acquisition through retention. This pivotal role requires a strategic thinker with a proven track record in building, fixing, and optimizing lifecycle marketing. The ideal candidate will have extensive experience managing teams, implementing data-driven strategies, and a deep familiarity with Customer.io as our primary email service provider.

Key Responsibilities:

  • Develop and Execute Lifecycle Strategies: Design and implement comprehensive lifecycle marketing programs that enhance customer engagement, retention, and loyalty.
  • Team Leadership: Lead, mentor, and expand a high-performing lifecycle marketing team, fostering a culture of continuous improvement and collaboration.
  • Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure cohesive messaging and a unified customer experience across all touchpoints.
  • Customer.io Platform Management: Oversee the utilization and optimization of Customer.io for campaign automation, segmentation, and personalized communication.
  • Data Analysis and Optimization: Leverage analytics to monitor campaign performance, derive insights, and refine strategies to meet KPIs related to engagement and retention.
  • Segmentation and Personalization: Develop sophisticated customer segmentation models to deliver targeted and relevant messaging throughout the customer lifecycle.
  • Churn Reduction Initiatives: Identify at-risk customers and implement proactive campaigns to improve satisfaction and retention rates.
  • Reporting and Insights: Provide regular reports to senior leadership on lifecycle marketing performance, insights, and areas for improvement.

Qualifications:

  • Experience: Minimum of 8 years in lifecycle or growth marketing roles, with at least 3 years in a leadership capacity within a B2B SaaS environment.
  • Technical Proficiency: Hands-on experience with Customer.io is essential; familiarity with other marketing automation tools is a plus.
  • Analytical Skills: Strong ability to interpret data and translate findings into actionable strategies
  • Leadership Abilities: Proven experience in building and managing teams, with a focus on driving performance and achieving targets.
  • Communication Skills: Excellent verbal and written communication skills, capable of influencing stakeholders at all levels.
  • Educational Background: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
  • Bonus Expertise: Experience with HubSpot and Salesforce would be an added advantage

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

As a remote-first company, we invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

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