Product Builder (Product Manager), Inbound
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Why this role exists
The cost of going from idea to working prototype has collapsed. One person with taste, domain expertise, and AI tools can now do what used to require a full team and a sprint cycle. The PM role isn't disappearing, but the version of it that stops at specs and handoffs is.
Apollo is hiring for what comes next. We call them Product Builders. People who carry practitioner-level GTM expertise, prototype fast, and close the loop from customer insight to production validation without waiting for someone else to move first. Smaller teams, fewer handoffs, end-to-end ownership. If that's how you already work, we should talk.
Today, many teams rely on a patchwork of forms, schedulers, enrichment vendors, routing tools, and custom scripts. These systems are fragile, hard to update, and cause high intent leads to leak or slow down. You will own everything from the moment a buyer signals interest through form capture, enrichment, routing, scheduling, and conversion into a booked meeting.
What you will own
- Form capture that does not leak and enrichment that makes every submission immediately usable.
- Website visitor intelligence that identifies accounts and contacts, enriches them, scores them, and triggers routing.
- Calendar routing that respects ownership, territories, intent, and capacity.
- Scheduling that converts interest into confirmed meetings in minutes.
- Reporting that shows where inbound is healthy and where attention is needed.
What you will do
- Go deep with customers. Understand their workflows through direct engagement and research, at the level of someone who has lived them. Use that understanding to set strategy and own your roadmap.
- Prototype fast. Use Claude Code, Cursor, and other AI tools to validate ideas with something tangible before committing engineering resources. Ship to learn, then ship to scale.
- Write clear specs and make hard tradeoffs. Define the quality bar. Partner with design on experience and with engineering on delivery. Stay in the loop, not just in the doc.
- Measure whether it worked. Work with analytics to track whether what you shipped changed behavior. Feed what you learn back into the next cycle.
- Drive alignment across GTM, Support, and cross-functional partners so what ships actually lands, meaning behavior changes, feedback loops close, and adoption follows.
- Identify the most important breaks in the inbound flow across capture, enrichment, routing, scheduling, and handoff.
- Build AI features that help teams qualify leads, predict intent, and prioritize the next action.
- Instrument funnels and track performance metrics such as speed to lead, lead to meeting conversion, qualification accuracy, and SLA adherence.
What we are looking for
- AI-native builder. You prototype with tools like Claude Code and Cursor and can show something you shipped, not just a spec you wrote.
- High agency and strong ownership. You create clarity in ambiguous environments and push work forward without waiting for direction.
- Product judgment. You focus on the highest leverage problems, make hard tradeoffs, and say no to good ideas to protect great ones.
- Customer empathy. You understand how the people you are building for work day to day and optimize for their speed and confidence, not your own elegance.
- Execution excellence. You define, ship, measure, and iterate without thrash. You treat shipping as the beginning of the work, not the end.
- Technical fluency. You engage with engineering on performance, reliability, and integrations as a credible partner, not a passenger.
- Domain expertise. You have lived the GTM motion you are building for. You have carried a bag, run the workflow, or built for the persona at depth.
- Strong collaborator. You move fast and bring others with you. You communicate clearly, build trust quickly, and make the people around you better.
- Experience working on products in CRM, marketing automation, sales engagement, lead management, or workflow automation.
- Familiarity with inbound funnels and concepts such as speed to lead, lead source, routing rules, and lead to meeting conversion. You understand how Marketing, Sales, and RevOps teams operate because you have been in those seats.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Tier 1 Pay Range (San Francisco, New York City, Seattle)
$181,300 - $226,600 USD
Tier 2 Pay Range (All other US Locations)
$157,600 - $197,000 USD
We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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