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Digital Director

New York Studio

DIGITAL DIRECTOR

APPARATUS is a New York-based designer and manufacturer of a distinctive catalog of high-end, high-touch lighting, furniture and objects. We produce both in-house and with the support of high-quality external partners; our catalog is sold globally.

This role creates and executes digital marketing strategy across all paid and organic channels to elevate brand image, drive customer acquisition and revenue growth. The Digital Director collaborates with the VP Brand to implement comprehensive paid media strategies, manage campaign performance, and work cross-functionally with Sales, Operations, and Art Department teams to ensure brand consistency and optimal results across all digital touchpoints.

The Digital Director will define and lead the brand’s digital strategy across all owned and partner platforms, ensuring that APPARATUS’s digital presence reflects its creative integrity, craftsmanship, and immersive world-building sensibility.

Reporting to and working in close partnership with the VP Brand, this role will bridge creative, marketing, and technology to deliver a digital experience that amplifies the APPARATUS narrative globally and holistically.

 

KEY RESPONSIBILITIES

Digital Ecosystem & Strategy

  • Establish a Cohesive Digital Vision. Develop and execute a long-term digital roadmap that aligns with APPARATUS’s brand ethos and growth objectives, in collaboration with the VP Brand and Creative Leadership.
  • Drive Brand Storytelling across channels. In close partnership with the Art Department to translate the APPARATUS world into digital form — across website, CRM, and social channels — providing the right information to creative teams to maintain narrative and visual consistency.
  • Elevate Digital Performance and Growth. Deliver measurable results in engagement, conversion, and brand equity by supporting creative strategy through data and best practices.
  • Work closely with the VP Brand to define content priorities and campaign objectives.
  • Partner with Brand, Art Department and Operations to shape digital-first activations and global launches.
  • Identify emerging digital platforms and technologies aligned with APPARATUS’s sensibility.

E-Commerce & Web Strategy

  • Develop the strategy to guide the evolution of the APPARATUS website to guide the creative teams
  • Collaborate with internal teams and external developers to maintain performance, UX, and aesthetic fidelity.
  • Partner with the VP Brand to ensure all e-commerce activity is integrated within broader brand storytelling.
  • Monitor KPIs including traffic, conversion, engagement, and retention.

Data, Analytics & Optimization

  • Implement and manage analytics systems to measure performance across web and social platforms.
  • Present insights and recommendations regularly to the VP Brand and leadership team.
  • Leverage data to refine user experience and drive sustained audience growth.

Leadership & Collaboration

  • Serve as a strategic partner to the VP Brand, ensuring all digital initiatives support overarching brand and business goals.
  • Foster a culture of creative excellence, innovation, and precision across digital initiatives.

 

PROFILE

  • 7–10+ years of experience leading digital strategy for a luxury, design, or cultural brand.
  • Deep understanding of how to translate physical and experiential storytelling into the digital realm.
  • Strong command of e-commerce ecosystems, UX, analytics, and emerging digital platforms.
  • A collaborative, imaginative thinker with a meticulous eye for detail and design.
  • Passionate about craftsmanship, culture, and creative integrity.

 

WORK SCHEDULE

  • Full-time in-person hours: Monday–Friday generally 10:00AM–6:00PM.
  • Longer hours and weekend availability as needed.

 

PERFORMANCE REVIEW AND CHECK-INS SCHEDULE

  • Regular Check-ins.
  • Annual performance review.

Salary from $150,000

This is a full-time position with competitive compensation and benefits. We are an Equal Opportunity Employer. Position is based in our New York studio. Must be legally authorized to work in the U.S. without sponsorship.

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When you apply to a job on this site, the personal data contained in your application will be collected by APPARATUS LLC (“Controller”), which is located at 124 West 30th Street NY, NY 10001 and can be contacted by emailing info@apparatusstudio.com.

Controller’s data protection officer is Rebecca Daly, who can be contacted at rebecca.daly@apparatusstudio.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under [either the standard contractual clauses or the Privacy Shield]. You can obtain a copy of the standard contractual clauses by contacting us at rebecca.daly@apparatusstudio.com. 

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

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APPARATUS ("Company", "we" or "us") has issued this California Privacy Notice to describe how we handle Personal Information that we collect and process about job applicants who are residents of California (collectively referred to as "you") applying for a job at or working for APPARATUS.

We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with applicable law. This Notice sets out the Personal Information that we collect and process about you, the purposes of the processing and the rights that you have in connection with it. The California Consumer Privacy Act of 2018, including the California Privacy Rights Act of 2020 and any regulations promulgated thereunder (“CCPA”), provides California residents with specific rights regarding their Information. This Notice, which applies only to California residents, describes your rights under the CCPA, explains how you may exercise your rights, and provides an overview on the types of Personal Information we collect.

When appropriate we will provide a “just in time” notice or notice at collection to cover any additional processing activities not mentioned in this document.

If you have any comments or questions about this Notice, please contact us at hr@apparatusstudio.com

The CCPA defines “Personal Information” as information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Data that has been de-identified, anonymized, or aggregated, or that otherwise cannot reasonably be related back to a specific person, is not considered Personal Information.

When making an application for employment or engagement with Company, we may process Personal Information about you and your dependents, beneficiaries and other individuals whose Personal Information has been provided to us.

The types of Personal Information we may process include, but are not limited to:  

  • Identification data – such as your name, gender, photograph, date of birth, Staff Member IDs.
  • Contact details – such as home and business address, telephone/email addresses, emergency contact details.
  • Employment details – such as job title/position, office location, employment contract, performance and disciplinary records, grievance procedures, sickness/time-off records.
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We may also process Sensitive Personal Information relating to you. The CCPA’s definition of Sensitive Personal information includes social security, driver’s license, state ID, or passport number; racial or ethnic origin; union membership; biometric information; and personal information concerning health, or sexual orientation ("Sensitive Personal Information"). We do not sell Sensitive Personal Information collected under this Notice.

If you are applying for a role at Company, then we collect and use your Personal Information primarily for recruitment purposes – in particular, to determine your qualifications for employment or engagement as an independent contractor and to reach a hiring decision. This includes assessing your skills, qualifications and background for a particular role, verifying your information, carrying our reference checks or background checks (where applicable) and to generally managing the hiring process and communicating with you about it.

If you are accepted for a role at Company, the information collected during the recruitment process may form part of your ongoing Staff Member record.

If you are not successful, we may still keep your application for internal reporting and to allow us to consider you for other suitable openings within Company in the future.