Product Marketing Manager

Product Marketing Manager

Location: New York
Compensation: $100-130k + bonus + equity

Overview

GreenSpark is hiring a Product Marketing Manager to strengthen our product go-to-market function—translating what we build into clear customer value, effective enablement, consistent launches, and measurable adoption and expansion.

You’ll partner closely with our Head of Product, who owns strategy, roadmap, discovery, requirements, and delivery execution. This role will take primary ownership of product marketing, enablement, and GTM orchestration—ensuring new capabilities are understood, adopted, and positioned effectively across Sales, Customer Experience (CX), and Marketing.

You will drive the readiness, enablement, and feedback loops that ensure shipped work turns into real customer outcomes.

Core Responsibilities

1) Product GTM & Launch Ownership

• Own GTM planning for new features and workflow enhancements: audience, narrative, positioning, and launch approach.
• Create and maintain customer-facing and internal launch assets, including:
• Release blurbs and internal GTM summaries
• Monthly product updates/newsletter
• In-app announcements (e.g., Intercom)
• A consistent, customer-facing changelog (with links to documentation)
• Build and run launch checklists to ensure Sales + CX are ready before features roll out broadly.
• Partner with Marketing on larger GTM moments (webinars, launch campaigns, and website messaging/positioning updates—including longer-term website revamp work).

2) Sales Enablement & Revenue Support

• Create and maintain high-quality enablement collateral beyond help articles, including:
• Demo scripts and talk tracks
• Training scripts and objection handling
• Competitive talk tracks / battlecards
• Upsell cadences (including AI-related cadences where relevant)
• Develop workflow guides and “how to pitch / when to pitch” guidance by module and customer profile.
• Help the Sales team understand how incremental feature changes alter real customer workflows—and how to message those changes in discovery, demos, and expansions.

3) CX Enablement & Customer Education

• Keep internal training scripts, demos, and talk tracks up to date with ongoing releases.
• Produce crisp internal summaries CX can reference quickly:
• “What changed / why it matters / who it impacts”
• Do/don’t guidance and common scenarios
• Strong value framing for onboarding, QBRs, and customer conversations
• Work with Support to continually improve and refresh help docs and videos.
• Create customer education content in multiple formats (help center, short videos, webinars) to accelerate adoption and reduce confusion.

4) Adoption, Feedback Loops, and Field Signal

• Establish a proactive feedback loop with customers (especially for newer workflows and greenfield builds) to identify confusion, friction, and adoption blockers early.
• Join select customer calls (Sales or CX) as a product voice—helping customers feel heard, improving clarity, and accelerating alignment.
• Translate common questions/tickets into content (docs/videos), enablement updates, and clear recommendations back to Product for prioritization (without owning the engineering execution).

5) Cross-Functional Collaboration & Operating Rhythm

• With Product: Stay tightly connected to roadmap and upcoming releases; translate product intent into messaging, enablement, and launch execution.
• With Sales: Ensure reps have the narratives, assets, and confidence to sell new workflows and expansions.
• With CX (Onboarding + Support + CS): Reduce confusion-driven tickets through better training, guidance, and customer-facing education.
• With Marketing: Provide the positioning, customer language, and launch themes that can be amplified into campaigns and pipeline-driving programs (Marketing owns channel execution, measurement, and optimization).

What Success Looks Like

• Feature adoption increases for newly launched workflows (customers understand what changed and why it matters).
• Upsell / expansion rate increases because Sales has clear packaging, triggers, and messaging for add-on value.
• CX confusion and support tickets decrease related to new or changing features due to stronger enablement + customer education.
• Product launches feel consistent and repeatable: “ready internally” + “clear externally.”

Qualifications

• 3-6+ years experience in B2B SaaS Product Marketing, GTM, enablement, or a similar role adjacent to Product and Revenue.
• Exceptional ability to translate complex workflows into simple, customer-clear messaging and content.
• Strong track record building enablement: demo talk tracks, training scripts, competitive context, and launch materials.
• Comfortable working cross-functionally with Sales, CX, and Marketing—high ownership, fast feedback loops.
• Strong writing instincts, plus comfort producing lightweight video/webinar content (or managing the process to get it produced).

Nice to have

• Experience in workflow-heavy vertical SaaS (operations, industrial, logistics, etc.).
• Familiarity positioning AI-enabled product capabilities in a practical, outcomes-driven way.
• Experience with Atlassian products, Intercom, Salesforce, Hubspot, AI tools (e.g. ChatGPT / Claude)

Why GreenSpark

• Foundational role: help build the product marketing + enablement function with real ownership.
• High visibility: direct partnership with leadership; deep connection to revenue outcomes.
• Real impact: your work directly drives adoption, expansion, and customer clarity as GreenSpark scales.