Performance Marketing Manager

Performance Marketing Manager (Founding Marketing Hire)

Location: New York, NY (Hybrid – 3 days in office)
Compensation: $80k–$110k + bonus + equity

Overview

GreenSpark is hiring its first marketing operator to build, execute, and scale our digital marketing engine from the ground up. This is a hands-on, high-impact role for a marketer who can architect acquisition systems, manage paid performance channels, and drive measurable growth in a B2B environment.

You’ll own the mechanics of digital marketing campaign architecture, channel optimization, data tracking, and funnel measurement, while also managing external partners who handle creative execution. You’ll collaborate directly with senior leadership and sales to align marketing investment with revenue impact.

If you know how to turn marketing budgets into qualified pipeline and can build a digital performance engine from zero, we want to meet you.

Core Responsibilities

1. Digital Performance & Channel Strategy

• Build and manage paid performance channels across search, social, and display.
• Develop, test, and optimize campaigns to hit CAC and ROI targets.
• Create reporting frameworks that connect spend to pipeline and closed-won deals.
• Manage attribution and lead scoring infrastructure between HubSpot, Salesforce, and ad platforms.
• Implement a test-and-learn roadmap for creative, messaging, and audiences.

2. Marketing Operations & Analytics

• Design and maintain tracking and reporting processes across all digital channels.
• Build dashboards and reports to surface real-time performance metrics.
• Establish campaign tagging, UTM structures, and lead routing logic.
• Partner with RevOps to align data, CRM hygiene, and automation.
• Ensure every dollar spent can be measured, attributed, and improved.

3. Partner Management & Execution

• Manage external agencies and freelancers for creative, paid media, and design projects.
• Own vendor relationships, budgets, and scopes of work.
• Ensure creative output aligns with campaign objectives and performance data.
• Collaborate with leadership on prioritizing new initiatives and resource allocation.

4. Funnel Optimization & Growth Infrastructure

• Audit and refine the digital customer journey from click to conversion.
• Support website and landing page optimization using A/B testing frameworks.
• Experiment with AI tools to drive automation, personalization, and scale.

5. Strategy & Collaboration

• Partner with Sales and Product to translate go-to-market objectives into measurable marketing execution.
• Support GTM launches and campaigns that tie to pipeline creation.
• Own performance insights in leadership discussions, connecting marketing activity to business outcomes.

What Success Looks Like

• Measurable increase in qualified pipeline through paid channels.
• Marketing dashboards are live, accurate, and used by leadership.
• Attribution, lead tracking, and data hygiene are operationalized.
• Agency and vendor management is smooth and ROI-positive.
• GreenSpark’s performance marketing engine is fully functional and scalable.

Qualifications

• 3-5 years of experience in B2B digital performance marketing or growth marketing.
• Proven success managing paid channels (Google Ads, LinkedIn, Meta, etc.) with clear ROI.
• Strong hands-on experience with HubSpot, Salesforce, Google Analytics (GA4), and paid media platforms.
• Deep understanding of campaign tracking, attribution, and lead routing.
• Strong analytical skills, and can build reports and tell a story through data.
• Experience managing external agencies or freelancers.
• Comfortable working independently in a fast-paced, high-accountability environment.
• Familiarity with SaaS or industrial technology markets a plus.

Why GreenSpark

• Build from zero: This is a foundational marketing role, you’ll architect the entire system.
• High visibility: Direct collaboration with the Head of Sales and CEO.
• Creative autonomy: Manage partners, test campaigns, own strategy.
• Career growth: Clear path to evolve into a Head of Growth or Marketing role.
• Competitive compensation: Salary, equity, bonus, and unlimited PTO.