VP of User Acquisition

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

Appodeal is looking for an experienced VP of User Acquisition to plan, develop, and execute the strategy for our partners’ casual mobile games. The ideal candidate would have experience working with mobile games such as puzzles, word games, dominoes, card games, etc. They will be collaborating with key company stakeholders on a daily basis to ensure we are on track for company goals, while leading a small team to ensure success.

Responsibilities:

• Create and execute paid user acquisition strategy according to the company’s quarterly and yearly goals;
• Drive A/B testing and optimization of paid campaigns through levers such as creative, geo, audience, network, device, placement, and channel to maximize returns and deliver performance at scale;
• Establish solid processes related to optimization/media buying that include but are not limited to the following areas: event grooming, campaign structure (volume, CPI, CPA, localizations), bid capping, creative testing, and CPI optimization;
• Manage retargeting campaigns on self-serve demand platforms;
• Collaborate with engineers to identify opportunities for automation;
• Collaborate with the monetization team to optimize engagement (time per user per month) and ARPU;
• Manage the Creative department and make sure to set high-level goals for them;
• Analyze results and provide actionable performance insights for key stakeholders.

Requirements:

• 3-5 years experience in user acquisition/buying for mobile app products;
• Advanced Business English: specifically writing and speaking;
• An in-depth knowledge of a variety of digital buying platforms – Facebook Business Manager, Google Ads Manager, and others;
• Strong, problem-solving, and critical-thinking skills and experience working in the fast-paced, highly dynamic, and metrics-based environments;
• Experience – and a desire – to participate in strategic planning while excelling at day-to-day execution/optimization;
• Solid communication and client skills to work effectively across departments and with stakeholders;
• Ability to allocate resources (bandwidth and spend) accordingly.

Nice to Haves:

• Experience scaling games to top 100 grossing.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!