Head of Monetization

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We are looking for an entrepreneurial spirit to lead our monetization strategy team as a Head of Monetization. You will have a ground-floor opportunity to shape monetization efforts for the most exciting new mobile games in the market and lead our business unit Appodeal to achieve its ambitious yearly goals. In this role, you will partner with cross-functional leaders to assess performance and plan for the future. As a part of the management team, you will stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.

We are seeking a dual-role professional with both operational and business development responsibilities, who will also manage a team. On the operational side, the ideal candidate will be data and process-driven, dedicating their days to effectively monitoring and enhancing project metrics through clear and practical methods. The business development aspect involves negotiating and managing contracts with monetization platforms, networks, and direct advertisers. Additionally, this role requires strong leadership skills, as the candidate will be responsible for managing and guiding a team. The ideal applicant should excel in analytical tasks, strategic relationship management, and team leadership to drive success and growth.

Responsibilities: 

• Develop and execute a comprehensive monetization strategy to maximize revenue across all games.
• Analyze advertising yield performance, identifying and implementing improvements to maximize revenue.
• Manage a high-performing monetization team, ensuring operational efficiency and continuous improvement.
• Set and manage performance goals for the monetization team to achieve optimal results, aimed to be the best in our genre.  
• Own performance analysis, reporting, and drive business review cadences.
• Partner closely with leadership to drive high-impact monetization initiatives.
• Collaborate closely with internal cross-functional teams to optimize monetization-related product features and implementations.
• Lead business development efforts, including negotiating and managing partnerships with ad networks, monetization platforms, and direct advertisers.
• Stay ahead of industry trends and competitor strategies to continuously refine and enhance our monetization efforts.
• Prepare internal and external communication updates for stakeholders regarding monetization progress and key business development milestones.
  
  

Requirements:

• 3+ years of experience in ad operations, consulting, sales strategy, product strategy, or a related analytical field.
• Proven experience in building and scaling successful monetization strategies.
• Strong leadership and team management skills, with experience growing and optimizing teams.
• Deep understanding of ad monetization in mobile gaming, with a track record of driving revenue growth.
• Exceptional data analytics skills and proficiency in Excel.
• High-growth tech start-up experience and advertising experience.
• Skilled project manager with a strategic mindset.
• Strong business development skills, including experience negotiating and managing partnerships.
• Self-motivated, adaptable, and comfortable in a fast-paced, high-growth environment.
• Excellent written and verbal communication skills in Business English.

Nice to haves:

• Technical degree is preferred, but not a must;
• Familiarity with SQL and data visualization tools such as Tableau preferred.

We believe in the following values, and hope you do too:

• Leverage Data to Build Product. We rely on data to make informed decisions and create products that solve real problems. While data guides us, we apply insight, context, and wisdom to interpret it thoughtfully.
• We Work Together to Serve Others. Collaboration is at the heart of everything we do. By serving others—customers, teammates, and stakeholders—we create value and build trust.
• Relentless Pursuit of Excellence, Insist on Higher Standards. We commit to grow and evolve in everything we do, constantly seeking opportunities to refine our processes, skills, and results. Excellence is a continuous journey, and we embrace a mindset of learning, adapting, and improving every day.
• Passionate Curiosity Fuels Perseverance. Passionate curiosity drives us to explore challenges, learn from setbacks, and adapt with resilience. It fuels our determination to find solutions and ensures we never give up.
• Direct and Straightforward, No Politics. Transparency and honesty are essential. We communicate clearly, focus on facts, and avoid unnecessary politics or hidden agendas.
• Lean Startup Mentality: Start Small, Iterate Quickly. We prioritize experimentation, fast learning, resourcefulness, agility, and innovation. We test, iterate, and adapt to achieve our goals efficiently.
• Ownership and Accountability. Everyone is empowered to take ownership of their work. We are accountable for our decisions, actions, and outcomes.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!