Senior User Acquisition Manager (Google Ads)

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We’re looking for a hands-on Senior UA Manager with deep experience in Google Ads to scale campaigns, design smart strategies, and directly impact the growth of our casual mobile gaming portfolio.

Responsibilities

• Own and grow user acquisition through Google Ads: from daily ops to long-term strategy across multiple titles.
• Drive hypothesis-led development of the Google Ads channel — improve its stability, scalability, and profitability through deep performance research and systematic experimentation.
• Collaborate closely with the product, creative, ASO, and data science teams.
• Run experiments fast, review results critically, and scale what works.
• Maintain a strong partnership with Google Ads: explore beta tools, advocate for feature access, and stay ahead of platform changes.
• Be a thought partner: share what you learn, help improve how the whole team thinks about UA.

Requirements

• 3+ years of experience in user acquisition, with a strong focus on Google Ads.
• Proven experience managing large UA budgets and scaling campaigns for mobile games.
• In-depth understanding of technical aspects of mobile marketing: attribution models, product and performance metrics, data flow, and the specifics of SRN platforms.
• Experience working with BI tools such as Tableau or internal analytics systems.
• Passion for mobile gaming and performance marketing.
• Strong communication skills and a collaborative mindset — able to work across functions and share learnings proactively.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!