Marketing Analyst in UA

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We’re looking for a Senior Marketing Analyst to help us unlock growth across our casual mobile gaming portfolio. You’ll play a key role in analyzing user acquisition performance, identifying opportunities for scale, and providing insights that shape our marketing decisions.

This is a hands-on role for someone who thrives in fast-paced environments, understands the mobile gaming and UA landscape, and can turn data into actionable business recommendations.

You won’t be responsible for building predictive models yourself — but you’ll work closely with our in-house forecasting and analytics team to bridge data science outputs with practical UA and growth strategies.

🛠 Responsibilities:

• Analyze the performance of paid UA campaigns across multiple channels
• Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization
• Collaborate with UA, Creative, Product, and Monetization teams to drive campaign improvements
• Design and evaluate tests for creatives, offers, targeting, and other performance levers
• Translate analytical findings into clear, actionable business recommendations
• Partner with the Data Science team to improve how we interpret and apply modeled metrics
• Mentor marketers and cross-functional partners in marketing analytics and data literacy
  
  

✅ Requirements:

• 3+ years of hands-on experience in marketing analytics within mobile gaming
• Strong understanding of UA mechanics and campaign performance measurement
• Advanced SQL skills; able to work efficiently with large datasets (ClickHouse experience is a plus)
• Confident with Python (especially Pandas, NumPy)
• Proficient in creating data visualizations and dashboards (Matplotlib, Seaborn)
• Experience designing, running, and interpreting A/B tests
• Familiarity with BI tools (e.g., Tableau, Metabase, Power BI)
• Excellent communication skills — able to tell compelling stories with data
• Proactive, curious, and comfortable working in cross-functional environments
• Bonus: experience with attribution platforms (Appsflyer, Adjust), AdTech tools, or campaign automation systems

🚀 Why Join Us:

• Shape the growth strategy of mobile games played by millions
• Work with a team that values speed, ownership, and experimentation
• Collaborate with top-tier UA, creative, and analytics professionals

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!