Job Application for Publishing Producer (Product & Game Design Focus) at Appodeal

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Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
Enjoying the Journey: We believe in having fun while working toward our goals.

About Appodeal Publishing

Appodeal Publishing is a fast-growing division of Appodeal, focused on helping mobile game developers launch and scale games with strong market potential.
We’re not a service — we’re a strategic product partner. We provide UA, monetization, funding, analytics, and creative support, tailored to each game's unique needs.
We work across genres (not just hyper-casual), and we’re building a lean, high-impact publishing team in Europe — where product quality, game feel, and creative thinking come first.

As a Publishing Producer, you’ll act as the product owner for a portfolio of external mobile games. This is not a task manager role — it’s a hands-on, cross-functional leadership role focused on helping each game reach its market potential. You’ll collaborate with developers to shape gameplay, retention, monetization, and FTUE; drive test plans and iterations; and lead games from initial build through launch and scale. You’ll work closely with internal UA, Creative, and Tech teams — and play a central role in improving the game itself, not just managing timelines.

Your Responsibilities:

Product & Project Ownership

Own and manage the lifecycle of each game — from pitch to post-launch
Define testing plans, success KPIs, timelines, and priorities
Coordinate with developers and internal teams to keep projects on track
Proactively assess risks, delays, and performance issues

Game Quality & Product Thinking

Evaluate and improve gameplay loops, FTUE, UX, progression, and monetization
Identify weak points in player experience and retention
Turn high-level problems into testable, actionable solutions
Design and prioritize features, updates, and A/B tests that impact KPIs
Act as the product voice inside the publishing team

Cross-Team Communication & Alignment

Act as the bridge between developer and UA, Creative, Tech, and Ops
Align teams around build quality, creative strategy, and next steps
Maintain documentation: test logs, build feedback, feature roadmaps
Support creative testing (ad concepts, store assets, positioning)

Who You Are:

Experienced: 3+ years in mobile F2P games (publisher, studio, or hybrid role), as a producer, product owner, or game designer.
Game design-savvy: You understand what makes a game fun and retainable. You can break down mechanics, systems, and pacing — and suggest ways to improve them.
Product-focused: You think in terms of retention, LTV, ARPU, CPI, ROAS — and how to improve them via product decisions.
Clear communicator: You can explain complexity simply and drive collaboration across diverse stakeholders.
Analytical: You use data to inform hypotheses and prioritize work.
Hands-on: You proactively solve problems, keep momentum, and thrive in lean setups.
Spain-based: Ideally in or near Catalonia, with the ability to join our Barcelona office 1x/week when needed.

Why Join Appodeal Publishing?

Real Product Ownership: You’re not just “managing games” — you help shape what they become.
Impact: You’ll work directly on games with growth potential and real user traction.
Lean & Agile Team: Small team, big outcomes. No bureaucracy, just clarity and collaboration.
Diverse Portfolio: We don’t limit ourselves to one genre. We go where product potential leads us.
Growth Environment: You’ll have freedom to contribute ideas, take ownership, and influence publishing strategy.

Let’s build a smarter, leaner way to publish — and bring more great games to life.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

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Publishing Producer (Product & Game Design Focus)

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