Creative Producer

Appodeal Publishing is a fast-growing division of Appodeal, focused on helping mobile game developers launch and scale games with strong market potential.
We’re not a service — we’re a strategic product partner. We provide UA, monetization, funding, analytics, and creative support, tailored to each game's unique needs.
We work across genres (not just hyper-casual), and we’re building a lean, high-impact publishing team in Europe — where product quality, game feel, and creative thinking come first.

As a Creative Producer at Appodeal Publishing, you’ll take ownership of the creative performance layer of our publishing stack.
You’ll identify what makes each game marketable, design how to showcase it through ads, and work across UA, product, and design to launch and iterate on high-performing assets.

You’re not just giving feedback — you’re setting the creative tone, guiding asset production, and actively improving our ability to scale great games.

📌 Key Responsibilities

Creative Strategy & Briefing

• Define ad strategy for each game based on gameplay, positioning, and target audience

• Build creative briefs and concepts that showcase gameplay hooks and emotional moments

• Identify tone, format, narrative, and gameplay flow that should go into ads

• Propose iterations or new angles when CPI/IPM drop

Creative Production Oversight

• Own the full creative cycle: concept → draft → review → launch → learn

• Manage timelines, assets, approvals, and feedback loops

• Work with agencies, freelancers, and motion designers to produce short-form video ads

• Support production of static store assets (screenshots, icons) and potentially playables

Performance Analysis & Learning

• Analyze creative results with UA team (CPI, IPM, CTR, hook rate, watch time)

• Track which angles convert — and build insights into templates for future games

• Share learnings with UA, Product, and Design to align next steps

Store Assets & ASO Support

• Coordinate visual assets for App Store & Google Play (screenshots, preview videos, icons)

• Align visual strategy with ASO goals and A/B testing plans

• Ensure store presence reflects the strongest aspects of each game

Collaboration

• Partner closely with:

  • UA Lead — to align on goals and audience targeting

  • Publishing Producer — to sync product goals and player experience

  • Agencies / In-house motion designer — to execute creative strategy

• Support positioning on stores and ensure consistency across channels

Who You Are

• 2–4 years of experience producing ad creatives for mobile games or apps

• Strong portfolio of short-form ads (video or static) — ideally performance-tested

• Solid understanding of CPI/IPM metrics and how to influence them through creatives

• Great taste in storytelling, pacing, and gameplay representation in ads

• Experience working with cross-functional teams: UA, product, design

• Comfortable briefing, reviewing, and iterating quickly

• Familiarity with ASO best practices: what makes a screenshot/icon/store video convert

🚀 Why Join Appodeal Publishing?

• Creative Impact – Your ideas will directly influence ad performance and help games scale. You won’t be stuck in an endless production loop — you’ll ship, learn, and improve fast.

• Ownership & Autonomy – You’ll own the creative direction across a growing portfolio of games. From ad hooks to store assets — your decisions will shape how users first meet our games.

• Lean & Agile Team – No bloated layers, no meetings for meetings’ sake. We move fast, focus on outcomes, and keep communication sharp.

• Diverse Game Portfolio – From hybrid-casual to puzzle to midcore — you’ll work on different genres and learn fast what resonates in each category.

• New Generation of Publishing – We’re not an agency or a service shop. We act as product and growth partners for developers — and creative is at the core of that value.

• Creative Evolution – You’ll learn from top UA experts, product leads, and external agencies — while having space to define your own voice and style.