Job Application for Director, SMB Sales

New

About Appspace:

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

Your Role as a Director, SMB Sales:

We are seeking an operational, high-growth sales leader to serve as Director of SMB Sales, Americas. In this role, you will lead, scale, and inspire a high-performing organization of Account Executives dedicated to accelerating New Annual Recurring Revenue (ARR). You will own the regional SMB go-to-market strategy across both net-new logo acquisition and existing customer expansion and cross-sell.

As a key member of the commercial leadership team, you will establish operational rigor, optimize sales cycle velocity, and foster a competitive, high-retention culture that consistently outperforms revenue targets.

A Day in the Life of a Director, SMB Sales:

Revenue & Pipeline Execution: Own and deliver the Americas SMB revenue target. Drive end-to-end sales execution, conversion rate optimization, and disciplined pipeline hygiene to exceed quarterly and annual ARR quotas.
Operational Rigor & Forecasting: Lead weekly, monthly, and quarterly pipeline reviews and revenue forecasting. Partner with Revenue Operations to deliver predictable board- and executive-level forecasts using modern sales tech (Salesforce, Clari).
Strategic Deal Sponsorship: Serve as executive sponsor on high-impact transactions. Actively partner with AEs and partners in late-stage negotiations, commercial structuring, and closing key strategic opportunities.
Talent Development & Culture: Recruit, onboard, and develop top-tier sales talent. Implement continuous coaching frameworks—including structured deal inspection, call reviews (Salesforce/ Clari), and objection handling—to elevate average rep productivity and retain top performers.
Go-to-Market Optimization: Continuously refine ICP targeting, sales methodologies (e.g., MEDDPICC, Challenger Sale), and stage-gate criteria to compress sales cycles and increase average contract value (ACV).
Cross-Functional Alignment: Partner with Marketing and BDRs to optimize inbound lead velocity and outbound sequence performance. Collaborate with Product, Customer Success, Renewals, Partners and Implementation teams to streamline customer onboarding and drive net revenue retention (NRR).

What You'll Need:

5+ years of progressive B2B technology sales experience, with at least 4+ years of front-line or second-line leadership managing quota-carrying SaaS Account Executives.
Proven ARR Track Record: Verifiable history of meeting or exceeding multi-million-dollar ARR targets in a fast-paced, high-velocity SaaS environment.
Data-Driven Leadership: Expert command of funnel metrics (pipeline coverage ratios, CAC, win rates, sales velocity, and stage conversion). Hands-on proficiency with Salesforce, Clari, and modern revenue enablement tools.
Modern Sales Methodology: Demonstrated experience deploying and reinforcing structured sales frameworks (e.g., MEDDPICC, Challenger, or ValueSelling).
Cross-Functional Influence: Proven ability to collaborate with Product, Customer Success, Partners, and Demand Generation leaders to resolve friction across the buyer journey.
Education: Bachelor’s degree in Business, Computer Science, Engineering, or equivalent practical sales leadership experience.

The Perks of Working for Appspace:

For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.

Additional perks include:

Generous PTO
Flexible work schedules
Remote work opportunities
Paid company holidays
Appspace Quiet Fridays (No non-essential internal meetings scheduled)
A casual dress work environment

Disclaimer:

Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.

If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.

Create a Job Alert

Interested in building your career at Appspace? Get future opportunities sent straight to your email.

First Name

Last Name

Country

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

School

Select...

Degree

Select...

Discipline

Select...

Start date month

Select...

Start date year

End date month

Select...

End date year

LinkedIn Profile

Are you above the age of 18?

Select...

Are you currently authorized to work in the US?

Select...

Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?

Select...

Have you ever applied or worked at our Company before? If yes, provide dates.

If required, are you able to travel out of town for work?

Select...

Desired base salary?

Have you signed any non-competition or non-solicitation agreement with any other employer that might restrict you from working for this company (you may be required to furnish a copy of the agreement)? If yes, please explain.

Were you referred to this position by a current employee?

Select...

If you were referred to this position, which employee referred you?

What is your mailing address?

Have you directly managed a team of 5 or more quota-carrying sales representatives? If yes, how many direct reports have you managed at one time?

Do you have experience owning sales forecasting, pipeline reviews, and individual/team quota attainment, including identifying performance gaps and implementing structured coaching plans to improve results?

Select...

Have you developed and implemented repeatable sales playbooks and pipeline generation strategies designed to maintain at least 3x pipeline coverage against team quota? Briefly describe your experience.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Appspace’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Director, SMB Sales - Americas

Apply for this job

Voluntary Self-Identification