Back to jobs
New

Director-Product Marketing

Boston(Remote), Austin(Remote)

Director – Product Marketing 

Experience: 15+ years

Location: US / Remote

Who we are and What we do? 

AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management. At AppViewX, you will get to work with our AVX ONE platform that provides complete certificate lifecycle management and PKI-as-a-Service using streamlined automation workflows to prevent outages, reduce security incidents and enable crypto-agility. AppViewX is also certified as a Great Place to Work in India, cementing us as an employer of choice.

 What will you be responsible for? 

As the Director of Product Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive the success of our products in the market. This role requires a combination of strategic thinking, creativity, and strong leadership skills to ensure our products meet customer needs and stand out in a competitive landscape. You will collaborate closely with cross-functional teams, including product management, sales, and other marketing teams to achieve business objectives. You will own the “why buy” narrative, drive product launches, and partner with Product, Sales, and CS teams. 

  • Develop and Execute Product Marketing Strategy: 
    • Create and implement comprehensive product marketing strategies aligned with overall business goals.
    • Define and communicate the unique value propositions of our products.
    • Drive go-to-market plans for new product launches. 
  • Market and Competitive Analysis: 
    • Conduct market research to understand customer needs, industry trends, and competitive landscape.
    • Provide insights into market dynamics, customer behavior, and competitive positioning.
  • Messaging and Positioning:
    • Develop clear and compelling product messaging and positioning that resonates with target audiences.
    • Collaborate with creative teams to create marketing collaterals that effectively communicates product benefits.
  • Cross-Functional Collaboration: 
    • Work closely with product management to understand product features, benefits, and development roadmaps.
    • Collaborate with sales teams to ensure they are equipped with the necessary tools and materials for successful product selling.
  • Customer Engagement: 
    • Build and maintain strong relationships with key customers to gather feedback and insights.
    • Develop customer case studies and testimonials to showcase product success stories.
  • Metrics and Analytics: 
    • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives.
    • Use data and analytics to continuously optimize marketing strategies and tactics.

What do we require? 

  • Proven experience in product marketing, with a track record of successful product launches.
  • Strong analytical and strategic thinking skills.
  • Excellent written and verbal communication skills.
  • Leadership experience, with the ability to inspire and manage a team.
  • Ability to collaborate effectively with cross-functional teams.

What brings us together?

What makes us stand out from the rest is the people. The people who push hard every day to be more smart, passionate, resilient, creative, inclusive and curious. Surrounding ourselves with a bunch of diverse and talented minds has made us what we are, and we cannot wait to see the positive impact it would have on you too!

What’s more in store? 

AppViewX is on par with leading global companies when it comes to the benefits it offers its employees, ranging from competitive incentives, health & wellness policies, saving & investment schemes, time off/sabbatical eligibility and dedicated L&D.

What we consider equally important is the flexibility we offer our employees to – work remotely, define their own hours, and more importantly harmonize both work and life. The more trust and accountability we place on our employees, the more they surpass our goals and expectations. 

Why AppViewX? 

AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our Global footprint to India, North America, United Kingdom and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.

AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, , gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...

Education

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in AppViewX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.