Back to jobs
New

Director-Product Marketing

Remote - Boston / Austin / US (Eastern or Central Time Zone)

Director – Product Marketing 

Reports to: VP of Marketing

Experience: 5+ years of B2B SaaS PMM experience, of which, 2+ in cybersecurity

Location: Remote - Boston / Austin / US (Eastern or Central Time Zone)

Who we are and What we do? 

AppViewX helps the world’s largest enterprises reduce risk, prevent outages, and strengthen security through machine identity management, certificate lifecycle management (CLM), and PKI automation. Our platform provides centralized visibility, automation, and control across certificate and machine identity workflows to protect enterprise infrastructure and ensure compliance at scale. 

AppViewX serves mid-size enterprises to Fortune 500 organizations across financial services, healthcare, and technology. Headquartered in New York with global teams across North America, India, the UK, and Australia, we operate as a highly collaborative and distributed organization. 

 

The Role 

We are seeking a hands-on Director of Product Marketing to lead product marketing strategy and execution across positioning, product launches, and sales enablement. This role manages the current and future product marketing team while remaining deeply involved in execution. 

You will partner closely with Product, Sales, Customer Success, and Marketing leadership to drive product adoption, pipeline growth, and revenue impact. The ideal candidate combines strategic thinking with strong execution, exceptional presentation skills, and a clear sense of ownership for business outcomes. 

This role reports to the VP of Marketing. 

What You’ll Do 

Lead Product Marketing Strategy & Team 

  • Lead and develop the product marketing function, managing and mentoring Product Marketing Managers. 
  • Define product marketing priorities aligned to company growth objectives. 
  • Serve as a strategic voice across Product, Marketing, and Revenue leadership. 
  • Balance strategic leadership with hands-on execution. 

 

Own Product Launches 

  • Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success. 
  • Develop launch messaging, enablement programs, and supporting assets. 
  • Ensure launches drive adoption, pipeline, and revenue impact. 

 

Drive Sales Enablement & Revenue Impact 

  • Develop messaging frameworks, battlecards, talk tracks, and training programs. 
  • Deliver compelling enablement sessions to sales and customer-facing teams. 
  • Continuously improve enablement based on field feedback and business metrics. 
  • Identify enablement opportunities that accelerate pipeline, conversion, and expansion. 

 

Positioning, Messaging & Market Insights 

  • Define differentiated product positioning and value propositions. 
  • Translate complex technical capabilities into clear customer value. 
  • Lead competitive intelligence and market analysis. 
  • Provide insights that influence product strategy and roadmap direction. 

 

Cross-Functional Leadership 

  • Partner closely with Product Management on roadmap alignment and product strategy. 
  • Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth. 
  • Work effectively with individual contributors and senior leadership across global teams. 
  • Operate successfully within a distributed organization with strong collaboration across U.S. and India teams. 

 

Customer & Market Engagement 

  • Engage customers and prospects to understand needs and validate messaging. 
  • Develop customer proof points including case studies and success stories. 
  • Represent product marketing internally and externally through presentations and thought leadership. 

 

Business Metrics Ownership 

  • Define and track success metrics for product marketing initiatives. 
  • Use data to inform strategy and improve go-to-market effectiveness. 
  • Demonstrate impact on pipeline, ARR growth, product adoption, and retention. 

 

What We’re Looking For 

Required 

  • 5+ years of experience in B2B product marketing or related roles. 
  • Experience managing product marketing teams while remaining hands-on. 
  • Proven success leading product launches and go-to-market programs. 
  • Strong sales enablement experience and ability to train customer-facing teams. 
  • Exceptional presentation and communication skills. 
  • Experience working cross-functionally across Product, Sales, Customer Success, and Marketing. 
  • Strong strategic thinking with demonstrated business impact. 
  • Data-driven mindset with ownership of business outcomes. 
  • Experience working with global teams. 
  • Open for travel upto 30 - 40%

 

Preferred 

  • Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies. 
  • Experience collaborating with teams in India or global distributed environments. 
  • Experience supporting enterprise sales cycles. 

 

What Makes You Successful in This Role 

  • You combine strategic thinking with strong execution. 
  • You take ownership of business outcomes, not just marketing outputs. 
  • You are comfortable presenting to executives and field teams. 
  • You thrive in fast-growing, cross-functional environments. 
  • You influence without authority and operate as a trusted partner. 

 

 Why AppViewX? 

AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our Global footprint to India, North America, United Kingdom and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.

AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, , gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.

Create a Job Alert

Interested in building your career at AppViewX? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in AppViewX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.