Sales Development Representative

Aputure is one of the fastest-growing cinema technology companies. Our equipment has emerged a global newcomer to watch for with hundreds of thousands of Aputure lights now being used on film sets worldwide. Beyond just products, our marketing team also works in a way that is equally visionary. Electing to create communities and content for filmmakers rather than advertisements, the Aputure A-Team is composed of like-minded creatives that genuinely enjoy working with filmmakers every day.

Position Overview

We’re hiring a Sales Development Representative to manage hybrid lead generation for Aputure, amaran, and Deity Microphones. This role focuses on converting high-intent prospects from two key sources:

1. Abandoned shopping carts across all brands
2. Website form submissions (project inquiries/contact requests)
   • You’ll qualify and route viable opportunities to our Business Development team while maintaining HubSpot CRM hygiene

Key Responsibilities

Lead Qualification Engine

• Process inbound warm leads from:
  • Abandoned carts
  • Website project inquiry forms
• Conduct outbound prospecting to cold leads via email/LinkedIn

Pipeline Qualification

• Assess lead viability through discovery calls/emails using criteria:
  • Budget alignment
  • Project timeline
  • Technical requirements
  • Decision-maker access
• Route qualified leads to Business Development team with:
  • HubSpot contact/company records
  • Needs assessment summary
  • Recommended next steps

HubSpot Optimization

• Maintain lead scoring model for cart/form leads
• Document all prospect interactions in CRM
• Build segmented lists for nurture campaigns

Requirements

• 2+ years in inside sales/lead qualification
• HubSpot CRM expertise (required)
• Technical aptitude to assess:
  • Film/photo lighting systems (Aputure/amaran)
  • Professional audio solutions (Deity)
• Portfolio showing successful email outreach campaigns

Compensation
The expected compensation for this role is $60,000 - $75,000/year

Candidates must be located in California