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Customer Marketing Manager (REMOTE OK)

San Mateo, CA

The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2025 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud. With 20% of our customers being Fortune 500 companies, our AI-powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, with employees in London, Costa Rica, Australia, Spain, India, and Argentina. Arkose Labs protects enterprises from cybercrime and abuse.

The Customer Marketing Manager will drive customer engagement, retention, and expansion through strategic marketing initiatives. This role focuses on developing and executing campaigns that increase product adoption, generate upsell and cross-sell opportunities, and strengthen relationships with our existing customer base.

Key Responsibilities

Campaign Development & Execution

  • Design and implement targeted upsell and cross-sell campaigns in collaboration with customer success team, product marketing, demand generation, and sales teams
  • Develop customer segmentation strategies to deliver personalized marketing communications
  • Create and manage multi-channel campaign workflows including email, in-app messaging, and direct outreach

Customer Communications

  • Own the production and distribution of monthly customer newsletters featuring product updates, best practices, and success stories
  • Develop content calendar aligned with product releases, company milestones, and customer lifecycle stages
  • Craft compelling messaging that drives engagement and demonstrates ongoing value

Customer Engagement Programs

  • Plan and execute customer webinar series including topic selection, speaker coordination, promotion, and follow-up
  • Develop strategic touchpoint programs for key accounts ensuring regular, value-driven interactions
  • Create executive briefing materials and coordinate communications for C-suite engagement

Executive Sponsor Program Management

  • Establish and maintain executive sponsor program framework and processes
  • Ensure executives are actively engaged with assigned accounts through regular check-ins and strategic business reviews
  • Track and report on executive sponsor activities and outcomes
  • Provide executives with customer insights, talking points, and action items

Performance & Optimization

  • Track and analyze campaign performance metrics including engagement rates, pipeline influence, and revenue impact
  • Conduct customer feedback analysis to inform marketing strategy and messaging
  • Collaborate with Customer Success to identify expansion opportunities and at-risk accounts
  • Report on customer marketing KPIs and ROI to leadership

Qualifications

Required

  • 6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role
  • Proven track record of developing successful upsell/cross-sell campaigns
  • Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
  • Strong project management skills with ability to manage multiple initiatives simultaneously
  • Excellent written and verbal communication skills
  • Data-driven approach with experience analyzing campaign performance and customer behavior
  • Collaborative mindset with experience working cross-functionally with sales, product, and customer success teams

Preferred

  • Experience in SaaS or technology companies
  • Background in customer segmentation and lifecycle marketing
  • Experience managing executive stakeholder programs
  • Familiarity with customer data platforms and analytics tools
  • Event planning and webinar management experience

Why Arkose Labs?

At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, and more. We’re not just a company; we’re a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.

Why do top tech professionals choose Arkose Labs?

  • Cutting-Edge Technology: Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.
  • Innovation and Excellence: We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.
  • Experienced Leadership: Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.
  • Ideal Size: We’re structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.

Join us in shaping the future of technology. At Arkose Labs, you’re not just an employee; you’re part of a visionary team driving global change

The most recognizable brands in the world select Arkose Labs, including Roblox, Microsoft, Adobe, Expedia, Snapchat, and Zilch.

We value your unique contributions, perspectives, and experiences. Be part of a diverse and high-performing environment that prioritizes collaboration, excellence, and inclusion. We hire the best, focus on their professional development, and offer support for continuing education.

We value:

  • People: first and foremost they are our most valuable resource. Our people are independent thinkers who make data driven decisions and take ownership and accountability in all the things they do.
  • Team Work. We demonstrate respect, trust, integrity, and communicate openly with a positive can do attitude and constructively challenge one another
  • Customer Focus. We empathize with our customers and obsess about solving their problems
  • Execution with precision, professionalism and urgency
  • Security. It’s the lens through which we implement our processes, procedures, and programs

Benefits:

  • Competitive salary + Equity
  • 401k plan 
  • Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
  • Flexible PTO
  • Life insurance coverage
  • Short and Long Term Disability Insurance paid by the company
  • Generous nationwide parental leave policy
  • Amazing discounts program 
  • Wellbeing package including mental health and gym discounts
  • Flexible working hours to support personal well-being and mental health
  • Employee Assistance Program

Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.

The anticipated salary range for this position is $100,000.00 to $150,000.00. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. The exact salary will ultimately depend on multiple factors, which may include the successful candidate’s skills, experience, and other qualifications as well as the candidate’s location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.

#LI-Remote #LI-Associate

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