(622) Marketing Specialist/Events Planner

Company Summary

Arlo Solutions (Arlo) is an information technology consulting services company that specializes in delivering technology solutions. Our reputation reflects the high quality of the talented Arlo Solutions team and the consultants working in partnership with our customers. Our mission is to understand and meet the needs of both our customers and consultants by delivering quality, value-added solutions. Our solutions are designed and managed to not only reduce costs, but to improve business processes, accelerate response time, improve services to end-users, and give our customers a competitive edge, now and into the future. 

Position Description:

We are seeking a highly experienced and strategic Marketing Specialist/Events planner to lead the development and execution of high-impact marketing strategies and event promotions.  This role will report directly to the Program Manager/Senior Event Manager and work in close collaboration to co-lead the event planning process. The ideal candidate will bring a strong background in marketing and event management, particularly within the government sector, and demonstrate the ability to independently own and lead marketing strategies and deliverables while thriving in a fast-paced, dynamic environment.


Location:  Full Remote (Washington, DC, Maryland, Virginia area)

Responsibilities and/or Success Factors:

Marketing Strategy & Execution

• Own and lead the development and execution of integrated marketing strategies to support event goals, including attendee acquisition, brand visibility, and stakeholder engagement.
• Design and implement signage and branding strategies that align with event themes and client objectives.
• Create and manage multi-channel marketing campaigns (email, social media, digital, print) to drive attendance and awareness.
• Oversee the production and quality control of marketing collateral, including brochures, signage, digital content, and promotional materials.
• Draft and review messaging to ensure consistency with client voice, branding, and outreach goals.
• Oversee and manage the work of creative agencies, ensuring alignment with strategy, quality standards, and budget constraints. Event Management & Execution
• In partnership with the Program Manager/Senior Event Manager, co-lead the planning and logistics for small- and large-scale events, including conferences, summits, and stakeholder engagements.
• Independently lead the promotion and execution of events, ensuring alignment with strategic goals and audience engagement targets.
• Develop and implement a sponsorship strategy to attract, secure, and manage sponsor relationships.
• Design and manage a compelling awards ceremony strategy, including program flow, branding, and recognition elements.
• Collaborate with the core team to create speaker packages, manage speaker logistics, and ensure a seamless speaker experience.
• Provide on-site event support, including coordination of logistics, signage, registration, and vendor management.
• Participate in venue walkthroughs and advise on event layout, branding, and attendee experience.
• Anticipate and mitigate potential issues or delays to ensure smooth execution and high-quality outcomes. Technology & Platform Management
• Leverage event technology platforms (e.g., Cvent or similar) to manage registration, engagement, reporting, and analytics.
• Collaborate with platform providers to support website design, user experience, and accessibility compliance.
• Ensure all digital and print assets meet federal branding and accessibility standards (e.g., 508 compliance).
• Comfortable using design technology platforms such as Canva, Figma, and similar tools to support the creation of visually compelling and brand-aligned marketing and event materials. Client Engagement & Event Marketing Coordination
• Serve as a client-facing lead for marketing and event communications, providing regular updates and strategic recommendations. • Manage timelines, budgets, and performance metrics for marketing and event initiatives.
•  Coordinate with cross-functional teams to ensure alignment across marketing, logistics, and client goals.
  
  

Minimum Qualifications Including Certificates: 

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 10 years of experience in marketing and event management, with a strong track record of meeting or exceeding attendance and engagement goals.
• Proven ability to develop and execute integrated marketing and signage strategies for high-profile events.
• Strong written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• Strong attention to detail and quality control skills to ensure high-quality deliverables.
  
  

Desired Qualifications:  

• Demonstrated experience supporting government clients, ideally within the Department of Defense (DoD).
• Experience using Cvent or similar event management and registration platforms.
• Experience in client-facing roles with the ability to manage expectations and deliver high-quality results under tight deadlines.
• Familiarity with digital marketing tools, analytics platforms, and CRM systems.
• Experience overseeing creative agencies’ work and managing associated costs.
• Knowledge of federal branding and accessibility standards (e.g., 508 compliance). 
• Experience managing events in dynamic, fast-paced environments, with the ability to anticipate and resolve issues proactively.

AAP Statement

We are proud to be an Affirmative Action and Equal Opportunity Employer and as such, we evaluate qualified candidates in full consideration without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, disability status, protected veteran status, and any other protected status.