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Marketing & Events Manager

San Francisco, California Office (HQ)

About the Company

Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.

Marketing & Events Manager (Growth)
Reports to: Head of Growth

Location: San Francisco (HQ) preferred, Seattle or Los Angeles considered

Why this role exists

Armada is building the definitive industrial edge platform by combining connectivity, compute, and AI to solve customers’ hardest problems at the source of their data. In many of the sectors we serve, critical decisions are made face to face—on the convention floor, at customer sites, and during field trials. Your job is to bring the Armada story and mission to life at trade shows, executive dinners, roadshows, and customer forums so prospects experience our technology firsthand and the sales team walks away with warm leads.

What you’ll do

· Own event strategy and execution. From 20 × 20 booths at global trade shows to intimate C-suite dinners, you will scout opportunities, secure slots, manage budgets, and run every logistical detail including venue, vendors, shipping, staffing, and run of show.
· Activate regional field programs. Plan roadshows, lunch and learns, Galleon tours, and partner co-marketing events that put Armada in front of decision makers where they work.
· Maximize event speaking opportunities. For events that include speaker slots, secure the best stages, coordinate with the Office of the CEO for executive presenters, promote sessions ahead of time, and drive booth traffic and follow-up afterward.
· Drive on-site lead capture. Set up kiosk flows or badge scans, brief reps on messaging, and hand off clean lead lists to Sales and Demand Gen within 24 hours after each event.
· Collaborate cross-functionally. Work with Content & Communications on narrative, Design on booth assets and printed collateral, and Demand Gen on pre and post event nurture.
· Measure impact. Track and report pipeline influence, meetings set, and cost per lead for every program, then double down on events that move the needle.
· Keep us event ready. Maintain inventory of booth graphics, demo gear, and printed materials and coordinate refurbishments or reorders with the Design team and our vendors as needed.
· Travel. Represent Armada on site roughly 30 to 50 percent of the time with occasional evenings and weekends as events require.

 

Required qualifications

· 3 to 5 years in B2B field marketing or event management for a tech company, ideally where hardware meets software or in industrial or defense sectors
· Proven track record running trade show booths, executive dinners, or roadshows end to end.
· Strong vendor management and budgeting skills with a mindset of negotiating like it is your own money.
· Relentless project management skills where deadlines, details, and dependencies never slip.
· Comfortable collaborating with executives and technical subject matter experts and able to maintain a polished on-site presence.
· Familiarity with lead capture tools such as badge scanners or QR apps and with CRM handoff processes.
· Willingness to travel frequently and thrive in the organized chaos of live events.

Bonus points for experience in industrial edge, space, or national security tech, proficiency with virtual event platforms, or ability to set up lightweight demos or AV.

 

Compensation & Benefits

For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications.  In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).

Benefits

  • Medical, dental, and vision (subsidized cost)
  • Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
  • Retirement plan options, including 401(k) and Roth 401(k)
  • Unlimited paid time off (PTO)
  • 15 paid company holidays per year

#LI-SM1

#LI-Onsite

Compensation

$96,000 - $144,000 USD

You're a Great Fit if You're

  • A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge 
  • A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude 
  • Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
  • A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda 
  • Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you 

Equal Opportunity Statement

At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.

 

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