Vice President, Demand Generation (Marketing)

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Armis is seeking a dynamic and visionary Vice President, Demand Generation to lead our global marketing efforts in driving commercial success. This role is critical in ensuring the alignment and performance of our demand generation strategy across all markets, channels and verticals.  

Reporting directly to the Chief Marketing Officer, the Vice President, Demand Generation will lead a high-performing, global team responsible for developing and executing campaigns that drive pipeline growth, accelerate revenue, and strengthen relationships with key stakeholders across sales and marketing.  

This role is robust, global and requires someone who rolls up their sleeves and believes in accountability. 

What you’ll do:

Strategic Leadership:

• Develop and own the global demand generation strategy to drive measurable pipeline growth and maximize ROI.  
• Align closely with the Chief Revenue Officer and sales leadership to ensure marketing initiatives are tightly integrated with sales goals.  
• Champion collaboration between marketing and sales to optimize alignment, messaging, and campaign execution.  

Team Leadership and Development:

Lead and inspire a diverse, global team of directors and senior leaders, including but limited to:

     - Director, International Marketing (team of 4)

     - Director, Customer, Campaign, and ABM Marketing (team of 9)

     - Senior Director, Americas Marketing (team of 9)

     - Senior Director, Partner Marketing (team of 5)

• Act as a "player-coach," mentoring the team to foster innovation, accountability, and professional growth.  

• Drive cohesion and alignment within the team, ensuring the execution of global campaigns with regional relevance.  

Data-Driven Decision Making:

 Leverage advanced analytics to assess performance, optimize strategies, and forecast results.  

• Implement robust metrics and KPIs to measure success and ensure accountability
• Provide clear insights and recommendations to leadership on pipeline performance and growth opportunities.  

Campaign Excellence:

Ensure the design and execution of multi-channel campaigns that target specific customer segments, industries, and geographiesDrive Account-Based Marketing (ABM) initiatives to engage high-value accounts effectivelyOptimize the customer journey through personalized content, messaging, and engagement strategies.  

 Collaboration and Alignment:  

• Build strong relationships with sales leaders across regions to ensure seamless integration of marketing and sales efforts.  
• Partner with the global marketing organization to align demand generation activities with brand, creative, and digital strategies.
• Drive alignment with product marketing to ensure messaging resonates with target audiences and reflects product value propositions.  

Market Adaptability:

• Stay informed of market trends, competitor strategies, and emerging technologies to refine and evolve demand generation strategies.  
• Ensure regional and vertical market nuances are considered in the execution of campaigns.  

What we expect:

Experience:

• Minimum of 12 years of marketing leadership experience, with at least 7 years leading global demand generation teams in a SaaS or B2B technology company.
• Proven track record of building and scaling demand generation programs that deliver measurable revenue impact.  

Skills and Capabilities:

• Exceptional analytical skills with the ability to interpret data and translate insights into actionable strategies. 
• Strong emotional intelligence, communication, and influencing skills to build trust and alignment with internal and external stakeholders.  
• Demonstrated success in leading high-performing teams across multiple geographies and time zones.  
• Expertise in campaign management, ABM, and digital marketing.  

Other Requirements:

• Willingness to travel frequently to engage with teams, sales leaders, and key stakeholders.
• Deep understanding of marketing technologies, CRM systems (e.g., Salesforce), and analytics platforms (Domo)

PERSONAL ATTRIBUTES:

• A strategic thinker with a hands-on approach to execution. 
• Affable, approachable, and highly collaborative. 
• Results-driven with a relentless focus on driving pipeline and revenue growth.  
• A natural leader who inspires confidence, builds trust, and motivates teams to achieve excellence.  

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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