Paid Media Manager

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location: This will be an Office-based role in Bucharest (3-4 days a week)

We are seeking a results-driven Paid Media Manager to oversee and optimize our paid media efforts within a fast-paced B2B SaaS / cybersecurity environment. This individual will act as the primary point of contact for our external paid media agency, ensuring all campaigns align with our demand generation objectives, drive measurable results, and maximize ROI. The ideal candidate is a strategic thinker with a hands-on understanding of digital advertising channels and a proven ability to collaborate across internal teams and external partners.

What you will do:

• Serve as the primary liaison between Armis and the external paid media agency.
• Work closely with the Global Campaigns, Customer Marketing and Regional Marketing to ensure alignment on messaging and campaign objectives.
• Monitor agency performance and hold them accountable for deliverables, deadlines, and results.
• Analyze campaign performance data and generate insights to drive continuous improvement.
• Ensure campaigns and related spend are optimized to drive maximum ROI.
• Drive A/B tests and implement learnings to improve ad performance.
• Manage the paid media budget, ensuring allocation, tracking, and pacing align with forecasts and targets.
• Establish guardrails and provide guidance to prevent campaign overlap in both market presence and cannabis-related spend.
• Collaborate closely with Marketing Operations to ensure seamless integration of technology platforms, enhancing the effectiveness of paid media targeting.
• In partnership with the paid media agency, create and present regular performance reports highlighting successes, challenges, and areas for improvement.
• Stay up-to-date on industry trends, emerging channels, and best practices in paid media.
• Recommend new opportunities and strategies to keep the company ahead of the competition.

What we expect:

• 5+ years of experience in digital marketing with a focus on paid media, ideally within the B2B SaaS industry.
• Proven track record of managing external agencies and achieving measurable campaign success.
• Deep understanding of paid media platforms, including Google Ads, LinkedIn Ads, and programmatic tools.
• Strong analytical skills with experience using platforms like Google Analytics, Marketo, Salesforce, or similar tools.
• Excellent project management and communication skills.
• Ability to manage budgets and report on financial metrics.
• A team player with a strong and confident personality and a positive attitude.
• Strong grasp of the English language (spoken and written).

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the ​​confidence gap​.​​ We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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