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Senior Director, Federal Marketing (East Coast)

North America

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location: EST, Remote

The Opportunity: 

We are seeking a highly experienced and strategic Senior Director, Federal Marketing to lead our marketing efforts focused on the U.S. federal sector, within the cybersecurity technology domain. This leadership role will drive the development and execution of marketing strategies that directly support our federal business, generating demand, fostering relationships, and driving revenue growth. The ideal candidate will have a deep understanding of cybersecurity, federal procurement processes, and a proven ability to design and execute integrated marketing campaigns that resonate with government agencies, contractors, and defense organizations.

As a key leader, you will collaborate with the U.S. Go-to-Market (GTM) and Sales teams to align marketing initiatives with the company’s broader business goals, positioning the company as a trusted cybersecurity partner for government entities.

What You'll Do:

Strategic Leadership and Execution

  • Lead the development and execution of marketing strategies focused on growing our U.S. federal business in cybersecurity technology, including federal agencies, defense contractors, and government organizations.
  • Design and implement integrated marketing campaigns that drive demand generation, pipeline growth, and brand awareness within the federal sector.
  • Align marketing initiatives with U.S. government procurement cycles and compliance requirements, ensuring that campaigns are tailored to the unique needs of federal decision-makers and stakeholders.

Federal Sector Expertise

  • Collaborate with federal sales and GTM teams to develop targeted marketing plans that address the specific challenges and needs of government customers in the cybersecurity space.
  • Ensure all marketing materials, content, and communications comply with federal regulations and cybersecurity frameworks like CMMC and FedRAMP.
  • Spearhead marketing efforts for federal events, conferences, and webinars, positioning the company as a thought leader in the U.S. federal cybersecurity market.

Team Leadership and Collaboration

  • Lead, mentor, and manage a remote marketing team, ensuring alignment with business objectives and overseeing day-to-day execution of campaigns.
  • Work closely with cross-functional teams including product, legal, compliance, and customer success to ensure marketing strategies align with company policies and legal requirements.
  • Build and nurture strong relationships with key government stakeholders, contractors, partners, and industry influencers to increase brand visibility and credibility.

Data-Driven Optimization

  • Utilize data and analytics to continuously optimize marketing campaigns, ensuring that federal-focused initiatives deliver high ROI and support pipeline growth.
  • Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing investments, adjusting strategies as necessary to meet federal sector goals.
  • Leverage A/B testing, segmentation, and customer journey analysis to refine and improve marketing strategies, ensuring campaigns are effective in driving conversions.

Marketing Communications and Content Strategy

  • Lead the creation of targeted marketing content, including case studies, white papers, thought leadership articles, and other assets tailored to the federal sector’s cybersecurity needs.
  • Ensure consistent and compelling messaging across all marketing channels, while adapting content to the unique requirements and challenges of government and defense customers.

Performance Reporting

  • Provide detailed reports and actionable insights to executive leadership on marketing activities, performance, and results.
  • Communicate successes, challenges, and opportunities to senior leadership to ensure alignment with broader corporate objectives.

What We Expect:

  • 10+ years of experience in senior-level marketing roles within the cybersecurity, enterprise software, or federal contracting sectors, with a focus on the U.S. government.
  • Proven expertise in demand generation, pipeline creation, and federal sector marketing, with a particular emphasis on cybersecurity solutions for government, defense, and public sector customers.
  • Strong understanding of U.S. government procurement processes, including federal contracting vehicles (e.g., GSA Schedule, IDIQ, BPA), and familiarity with regulations governing cybersecurity in the federal space (e.g., NIST, CMMC, FISMA).
  • Hands-on experience in developing integrated marketing campaigns, from digital marketing to in-person events, specifically targeting federal agencies and government contractors.
  • Excellent project management skills with the ability to lead multiple high-priority projects simultaneously and deliver results on time.
  • Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and other digital marketing tools.
  • Strong analytical skills, with the ability to measure, analyze, and report on campaign performance, translating data into actionable insights.
  • Proven leadership abilities to inspire and manage cross-functional teams, including remote teams, and influence stakeholders at all levels of the organization.
  • A proactive, results-oriented leader who can balance strategic thinking with hands-on execution.

Desirable Skills

  • Knowledge of federal cybersecurity frameworks (e.g., NIST, FISMA, FedRAMP) and government cybersecurity compliance requirements.
  • Experience with federal partnerships and understanding the complexities of government contracting is a plus.

Why Join Us?

As a leader in cybersecurity technology, we are committed to helping organizations protect their data, infrastructure, and digital assets. In this role, you’ll play a pivotal part in shaping our marketing strategy for the U.S. federal sector, helping us expand our reach and influence within this critical market. You’ll work alongside experts in cybersecurity and government contracting, making a direct impact on the future of our business and our country’s cybersecurity posture.

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the confidence gap . We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

Salary range guidance for this position is: $180,000-250,000 per year.

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis. 

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

Please click here to review our privacy practices.

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