Back to jobs
tags.new

Performance Marketing Manager

Boston, Massachusetts, United States

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location - this is a hybrid role based in Boston (2-3 days in office)

 

The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs.

You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms.

 

What will you do...

Always-On Paid Media Execution

  • Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms. Develop and maintain competitive conquest campaigns.

  • Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives.

  • Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale.

  • Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality.

Emerging Channel Development

  • Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL).

  • Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts.

Channel Optimization & Testing

  • Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages.

  • Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume.

  • Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.

Operational Delivery

Budget & Agency Management

  • Media Budgeting: Manage monthly media spend, ensuring pacing aligns with quarterly goals and campaign-level allocations.

  • Agency Leadership: Directly manage agency partners for paid media activation. Set expectations, manage deliverables, and ensure quality execution.

  • Vendor Relations: Negotiate rates and contracts with media vendors and maintain scorecards tracking lead quality and cost efficiency.

Cross-Functional Partnership

  • Strategy: Translate strategic campaign briefs into actionable paid media plans, covering messaging, audience targeting, and creative direction.

  • Operations: Coordinate lead flow, budget pacing, and technical tracking with the Marketing Operations team to ensure a smooth transition from ad click to CRM.

  • Sales/BDR: Coordinate lead handoffs to ensure paid traffic converts through the scoring infrastructure with proper context for follow-up.

Analytics: Partner with Revenue Operations on attribution methodology, performance reporting infrastructure, and funnel analysis.

 

What we expect...

  • Experience: 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience.
  • Channel Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication.
  • Analytical Skills: Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement.
  • Technical Proficiency: Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems.
  • Budget Management: Experience managing $3M+ annual media budgets with accountability for pipeline outcomes.

Success Metrics

  • Pipeline: Total leads, MQLs, and pipeline sourced or influenced by paid media.
  • Efficiency: Cost per lead (CPL), CAC by channel, and Return on Ad Spend (ROAS).
  • Effectiveness: Website conversion rate improvements and budget pacing accuracy.
  • Velocity: Time from strategic brief to live campaign execution and testing frequency.

 

 

 

Salary range guidance for this position is: $130,000-$160,000 per year.

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis.

 

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

Please click here to review our privacy practices.

Create a Job Alert

Interested in building your career at Armis Security? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Armis Security’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.